Mumbai: PallyCon – a global player in providing multi-DRM SaaS and forensic watermarking solutions to OTT platforms – has entered into a partnership with the Bangladeshi streaming service provider Nexdecade Technology. This partnership protects the streaming content of the Bangladeshi OTT platform Toffee by Bangalink Telecom, against piracy and lets it create user management policies across devices.

The Toffee app, owned by the Bangladeshi telecom and content major Banglalink, has the highest number of TV channels as well as independent content, such as exclusive videos and telefilms, for Bangladeshi viewers inside and outside the country. The popularity of the app makes its content prone to piracy. PallyCon addresses this issue for the app, said the statement.

“Nexdecade Technology is the streaming backbone to Bangladesh’s state-owned Bangalink’s most successful streaming app Toffee. By associating with PallyCon, Nexdecade has further strengthened its security infrastructure,” stated PallyCon head of global business Govindraj Basatwar. “Its clients, like Toffee, can now manage their users with fine-grained permission policies using PallyCon’s multi-DRM SaaS. It allows Toffee to maximize the revenue potential of its premium content.”

Advertisement

Nexdecade is a seasoned player in the Bangladeshi market, manufacturing hardware and software for the broadcasting industry, among other segments. It is one of the biggest companies in the country that provides IT infrastructure for the emerging OTT industry.

“We wanted to bring onboard our vast network of cloud and streaming infrastructure a global player that could enhance security right from the server to the client device with minimum fuss. We chose PallyCon as it has experience in dealing with international clients which manage apps with millions of users,” said Nexdecade Technology chief business officer Bankim Chandra Roy. “It offers a multi-DRM SaaS solution which processes premium content of any duration with a few clicks of the mouse. It seamlessly integrates popular DRM licensing technologies, like Google’s Widevine, Microsoft’s PlayReady, and Apple’s FairPlay, with OTT apps, thus giving a comprehensive coverage across devices and browsers.”

Toffee director Abdul Muqit Ahmed knows the importance for piracy-control mechanisms for OTT apps. Muqit said that Nexdecade already gives us speed and robustness to deal with millions of simultaneous users with lowest possible latency. He added, “Now, with the PallyCon advantage, we know that we can reach the last client device without bothering about revenue loss due to leakage of premium content in the piracy market.”

Advertisement

PallyCon is a trusted brand in multi-DRM management for established as well as emerging OTT players. It adheres to security standards prescribed by major Hollywood studios and consortia of technology companies that define security standards. In a single workflow, PallyCon clients can manage their video assets in an on-demand as well as live scenarios and plug revenue leakage caused by international hacking groups.