iWorld
Palak Muchhal joins forces with two exceptional Hipi creators for musical duets
Mumbai: In a groundbreaking celebration of creativity and collaboration, Hipi proudly announces the release of two mesmerizing musical duets featuring the renowned playback singer Palak Muchhal and two exceptionally talented Hipi creators.
Palak Muchhal, known for her soulful and enchanting voice, has teamed up with Pratiksha Deka and Supratip Bhattacharya, winners of Hipi G.O.A.T. Season 2 and rising stars on the Hipi platform, to create musical magic that transcends boundaries and resonates with Indian and South Asian audiences globally.
The duet, titled “Teri Meri Kahani,” brings together the distinctive vocal prowess of Palak Muchhal with the unique creativity of Supratip Bhattacharya. The synergy between the tuneful melody and the creative expressions captured in the video promises an unforgettable audio-visual experience for Hipi users worldwide.
The second collaboration on the same song showcases Palak Muchhal’s versatility as she sings along with Pratiksha Deka. The track not only highlights the latter’s ability to adapt to diverse musical styles but also emphasizes the boundless creativity that thrives within the Hipi community.
The release of these duets marks a significant milestone in Hipi’s commitment to fostering alliances between established artists and emerging talents on its platform. The musical partnerships aim to provide an arena for creators to showcase their skills while offering users an immersive and engaging musical experience.
“I take immense pride in being a part of a venture that offers this unique opportunity. Our unwavering commitment to uplifting singing talent and providing a platform for emerging artists to gain nationwide recognition is exemplified by this collaboration. We are dedicated to celebrating young musical talents.” Hipi chief business officer GBS Bindra.
Hipi believes in offering contestants a chance to learn, grow, and gain unparalleled exposure in the world of music. It makes sure that the artists are getting a chance to collaborate with Bollywood’s A-listers. Hipi G.O.A.T. Season 1 winner Chirag Tomar shared a stage with the iconic Shilpa Rao during ZEE Sa Re Ga Ma Pa Finale. The participants of Hipi G.O.A.T. Season 1 & 2 challenges got a chance to be mentored by Vocalists like Rupali Jagga and Sireesha Bhagavatula, famously known for being a playback singer in Netflix’s ‘Qala.’
The duets will be available exclusively on Hipi, inviting users to immerse themselves in the harmonious blend of Palak Muchhal’s vocals and the creative brilliance of Pratiksha Deka and Supratip Bhattacharya.
For more information about Hipi G.O.A.T Season 2 and this exclusive duet opportunity, please visit https://www.hipi.co.in/@HipiGOAT
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
