News Broadcasting
Packet Vision to launch addressable IPTV advertising delivery platform
MUMBAI: UK based — Packet Vision, the addressable IPTV advertising specialist, will commercially launch its new TV advertising delivery platform in September at the International Broadcasting Convention 2006 (IBC2006).
The exhibition will kick off from 8 September and culminate on 12 September at Amsterdam.
The platform has been designed to enable both ‘push’ and ‘pull’ advertising: enabling ads to be highly personalized to match viewer demographics, even down to individual household level, and allowing subsequent viewer interaction that is much more sophisticated than is currently possible, according to an official statement.
“Addressable IPTV advertising has huge potential but its development has been hampered by the lack of appropriate technology to deliver it,” says Packet Vision managing director Patrick Christian. “Our platform makes it possible for TV advertising to achieve the level of personalization that tends to be associated more with the internet: not only in how ads are carried and the ways in which consumers can interact with them, but also with regard to their measurability which can be instant and precise.”
The release adds that the demonstrations of the network-based Packet Vision delivery platform, which combines all the functions of video server, splicer, IP router and management system in a small, scalable unit, will be available throughout IBC2006.
Christian envisages that the platform will appeal to a wide range of advertisers, network operators and broadcasters: “It makes TV advertising feasible even for smaller niche or locally-oriented businesses, as well giving large advertisers an easy platform on which sophisticated and highly interactive ad campaigns can be built.”
He adds, “We have taken some lessons from the highly successful internet advertising model and our business model will make it possible even for smaller network operators and those without advertising sales operations to generate income from television advertising.”
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
