iWorld
OZEE plans to expand reach through brand campaign created by Point of View Brandcom
MUMBAI: Ozee, the new Video-On-Demand platform form Zee Digital Convergence Ltd. (ZDCL) has rolled out a campaign to build awareness for the brand. Conceptualised by Point of View Brandcom India Pvt. Ltd. (POV), the campaign covers TVC, print, out-of-home, digital and social mediums. With the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.
POV founder and CEO Vishant Kotian said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”
“This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others,” said POV chief creative officer Bhushan Pandit.
Ozee business head Karan Jaitapkar said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”
The links of the new campaign are:
iWorld
Rangrez by Nirvanaland named associate sponsor for Bollywood 90s Jamming
Creative studio to add vibrant fusion art and visual flair to nostalgic music night at Bharat Mandapam on 26 April 2026.
MUMBAI: Rangrez by Nirvanaland is painting the town in 90s nostalgia quite literally as it joins one of Delhi’s most awaited musical evenings with a splash of colour and creativity. The fusion art and design studio, known for its distinctive blend of motion graphics, contemporary merchandise, and visual storytelling, has come on board as the Associate Sponsor for “Bollywood 90s Jamming”, scheduled for Sunday, 26 April 2026 at the iconic Bharat Mandapam in the capital.
Owned and led by visionary photographer and fusion artist Renuka Singh, Rangrez brings a unique aesthetic edge to the event. The collaboration promises to elevate the retro celebration by weaving in artistic elements that perfectly echo the vibrancy, energy, and nostalgia of 90s Bollywood.
From crafting the visual identity to delivering immersive creative engagements, Rangrez is set to add a fresh, colourful layer that turns a simple music night into a memorable multisensory experience. The event, organised and curated by Brand Spotify’s Rohan Sharma alongside Mishita Batra, Akshita Jain, and Ravneet Kaur, will feature a high-energy live performance by India Music Collective, blending sing-alongs, dance floors, and pure 90s magic for Delhi’s music lovers.
Speaking on the association, Mishita Batra said, “Collaborating with Rangrez by Nirvanaland adds a powerful creative dimension to Bollywood 90s Jamming. Their artistic approach perfectly complements the nostalgic and high-energy vibe we are creating. Together, we aim to deliver not just a musical evening, but a visually immersive experience that audiences will remember long after the night ends.”
With tickets already generating strong interest and currently available on Bookmyshow and District by Zomato, anticipation is building fast across the city. Delhiites can look forward to dusting off their denim, hitting the dance floor, and reliving the golden era of Bollywood hits in a setting transformed by Rangrez’s signature creative flair.
In a city that loves its music as much as its drama, this partnership ensures the evening will be anything but monochrome. Expect bold visuals, fusion aesthetics, and a night where nostalgia meets modern artistry, all set to a killer 90s soundtrack. Mark your calendars, 26 April could just be the most colourful rewind of the year.
