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Owning IP not priority for Big Synergy
MUMBAI: Broadcasters today are experimenting with a new type of show ownership–that of allowing the creators to hold the intellectual property (IP) rights. Most recently, Swastik Productions decided to own 100 per cent of its magnum opus Porus, which airs on Sony Entertainment Television in India, setting a benchmark in the industry as it went around the world gathering new broadcasters in new countries.
In an interaction with Indiantelevision.com, Big Synergy partner producer Namit Sharma, however, said that the concept of owning an IP was a very subjective conversation and not too relevant in present times. “A lot of people hype it to make themselves look good, so it makes you look like a kingpin when in actuality, the real monetary value of that IP could be nothing,” he said.
“I feel that the whole conversation in the industry is overrated. We want to be careful about when we do it and how we do it. We are a production service company. If we wanted to own an IP, we would have started making films, raised Rs 800 crore and taken the risk,” he added.
Digital players are furiously churning out new formats to attract the moving eyeballs of younger audiences. New formats, ideas, execution–you get it all. But TV isn’t far behind. TV today has innumerable reality shows to pick from and is not restricted to saas-bahu sagas, sitcoms and period dramas.
Sharma, feels that the Hindi GEC genre will not be experimenting anymore but this will be the prerogative of the digital industry. “They [Hindi GECs] are going to try and stick to what they have, whereas now all the experiments will start happening in the over the top and regional. We have a lot of developments happening in both these spaces,” he said.
Shedding light on his plans for digital space, he said that talks with industry daddies Amazon and Netflix are on. “As part of a two-year plan, we intend to focus on getting together with storytellers; they could be filmmakers, writers, book authors, film writers, and they could be people who may have never written anything.” Big Synergy will set the ball rolling in the regional market with South India.
Big Synergy, a part of the Anil Ambani-led Reliance Group, had tied up with Phantom Films, led by Anurag Kashyap, to create entertainment content across television and digital media. Speaking about the partnership, he said that there wasn’t any phenomenal interdependence apart operational synergies between the two entities. Both production set-ups co-ordinate in interesting ways behind the scenes.
Recently, Big Synergy produced a web series for Viu named Kaushiki that has garnered a lot of traction for the OTT platform. The production company is looking to produce five marquee web series, such as Bose: Dead/Alive, in the next one year along with its slate of regular shows for OTTs.
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
