Applications
Over 60 per cent growth in worldwide OTT video revenue in 2012, ABI Research
MUMBAI: Companies like Netflix, Hulu, Apple, and Amazon have helped drive the over-the-top (OTT) video market past $8 billion in 2012. The three largest markets-North America, Europe, and Asia-Pacific-experienced year-on-year (YoY) growth in excess of 50 per cent in 2012. The continued spread of connected CE and increasingly mobile devices, like tablets, are expected to push the market past $20 billion by 2015, according to ABI Research.
ABI Research senior analyst Michael Inouye said, “The shift to digital and OTT distribution is accelerating, particularly as content providers increasingly warm up to these channels. While Pay-TV services are still afforded many advantages we are approaching the proverbial fork in the road when content owners will decide if they continue down the same path or forge ahead, shaking up the primary means of media distribution as we‘ve known it.”
The dynamics around revenue generation continue to change and currently vary by region (e.g. subscriptions more significant in North America than Europe or Asia-Pacific). In time, however, we expect a greater diffusion of revenue across the various business models. For instance, in 2012 58 per cent of OTT video revenue came from subscription service, but we anticipate this share to fall to less than 32 58 per cent by 2018. In large part this is driven by a continual shift in consumer demand towards newer forms of digital content distribution.
ABI Research practice director, Sam Rosen said, “While we still see great value and strength in the Pay-TV sector we are also starting to see the pieces that will accelerate change fall into place .”Whether it‘s Netflix expanding to International markets or ABC and CBS enhancing catch-up services the building blocks that will restructure the how, when, and where consumers view content are starting to give shape to a new media future. This future, however, isn‘t devoid of traditional media nor is it a matter of new channels necessarily winning, but rather a redistribution of wealth within the value chain.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
