DTH
Over 29,500 DTH sets provided free by the government in 16 states
NEW DELHI: A total of 29,782 direct-to-home boxes are set to receive Doordarshan’s free-to-air DD Direct Plus, including 20,397 in hilly areas of Himachal Pradesh, which have been provided by the government to 16 states where terrestrial signals are not easily available.
These include 2,277 in Rajasthan and 1,942 in Madhya Pradesh, according to the Information and Broadcasting Ministry.
Doordarshan provides free-to-air with a bouquet of 59 TV channels (19 Doordarshan channels and 40 other TV channels). DTH signals can be received by using a set top box and small sized dish receiver units.
As these signals can be received anywhere in the country except Andaman and Nicobar Islands, DTH service in C-band with bouquet of 10 channels is in operation in the Islands.
The DTH sets have been provided in various states for uncovered areas as part of DTH Scheme and Special NE package (Phase-I).
Prasar Bharati has informed that 21 channels of All India Radio are available through the platform throughout the country.
S.No.
Name of the State
No. of DTH sets provided
1.
Arunachal Pradesh
108
2
Assam
332
3
Chhattisgarh
528
4
Gujarat
1253
5
Himachal Pradesh
20397
6
Jammu & Kashmir
500
7
Karnataka
1500
8
Madhya Pradesh
1942
9
Manipur
108
10
Meghalaya
107
11
Mizoram
106
12
Nagaland
108
13
Rajasthan
2277
14
Sikkim
108
15
Tripura
108
16
Uttarakhand
300
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
