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Over 200 categories record growth in TV Ad volume in Nov ‘21: TAM Data
Mumbai: Over 200 categories saw a surge in TV ad volume this November, compared to pre-pandemic levels, according to the data shared by Tam Media Research.
Tea category led the charts with the highest growth compared to November, 2020. It was followed by Milk Beverages, hair removers, e-com/media, coffee, software, chocolates, face-wash, cars, and life insurance.
According to the data, as many as 390 categories including 2,780 advertisers and 4,410 brands advertised on TV during the month. While the tally of categories remained relatively unchanged compared to November, 2020, the count of advertisers and brands witnessed a marginal drop of one to three per cent over last year.
HUL and Reckitt Benckiser top advertiser list
Hindustan Unilever and Reckitt Benckiser India remained the top two advertisers like last year, followed by Ponds India, Brooke Bond Lipton India, Godrej Consumer Products, Cadburys India, P&G, Colgate Palmolive India, Lakme Lever and Marico.
Brooke Bond Lipton India, Lakme Lever, and Marico were the new entrants in the Top 10 advertisers’ which together occupied a 39 per cent share of the total ad volumes in November.
Horlicks tops the brand list
Cashing in on the festive season, over 4,400 brands advertised on TV in November. The top 10 list of brands was dominated by Horlicks followed by Harpic Power Plus 10X Max Clean. The top 10 brands had a nine per cent share of ad volumes, out of which, two belonged to HUL and six belonged to Reckitt Benckiser India.
Eyewear lenses category topped among the exclusive categories during the month, followed by Doors in November. Flipkart was the top exclusive advertiser and Dettol Foaming Handwash topped among exclusive brands followed by Tata Sky Binge app.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
