iWorld
OTTplay Premium partners with JioCinema
Mumbai: OTTplay Premium, India’s super OTT app and leading AI-based recommendation engine, has announced a partnership with JioCinema, enhancing its content portfolio and streaming experience for users.
With this partnership, OTTplay Premium subscribers will gain access to JioCinema’s content library, including popular shows like Bigg Boss, Game of Thrones, regional hits such as Unaad and Rathnam, and exclusive Jio Originals like Khalbali Records, PILL, Gaanth, as well as live TV channels like Colors, Comedy Central, and MTV Beats. Subscribers will also benefit from premium titles from HBO and Peacock, including The Penguin, Chicago P.D., Succession, Suits, The Fall Guy, and The Office.
JioCinema’s content will first be available on OTTplay’s Android and iOS apps, followed by desktop and smart TVs in the coming weeks, ensuring a smooth experience across multiple platforms.
OTTplay CEO Avinash Mudaliar said, “This partnership with JioCinema marks a significant milestone in OTTplay’s journey to become the ultimate destination for content discovery and streaming. By offering access to JioCinema’s rich catalog, including exclusive originals, we are broadening our content library to meet the diverse preferences of our users. With this integration, we are confident that OTTplay Premium will continue to lead the market in providing personalised, high-quality content across all regions of India.”
This collaboration significantly expands OTTplay’s offerings, giving users access to a broader range of local and international content. With the addition of sports programs, highly anticipated Jio Originals, and iconic series from HBO and Peacock, OTTplay Premium can enhance engagement and increase user satisfaction in the OTT aggregation space.
With JioCinema, OTTplay Premium now offers access to 38 plus OTT services across 10 plus languages and 18 plus genres. This partnership solidifies OTTplay’s position as India’s largest OTT aggregator, simplifying content discovery for users nationwide.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
