iWorld
OTTplay onboards Chaupal Punjabi to expand their regional audience base
Mumbai: OTTplay, a platform for OTT content aggregation, is thrilled to announce the addition of Chaupal Punjabi to its growing roster of top-tier entertainment providers. This strategic partnership marks a significant milestone in OTTplay’s mission to offer diverse and high-quality content to its users.
Chaupal, known for its extensive library of regional content, including Punjabi, Bhojpuri, Haryanvi, among others, will now be accessible to OTTplay’s extensive audience base. This collaboration promises to bring a rich variety of movies, TV shows, and exclusive originals to OTTplay subscribers, enhancing their viewing experience with unique and culturally resonant stories.
OTTplay, an OTT aggregator with 40 plus apps, continues to solidify its position as a leading platform in India. By bringing together content from various OTT platforms, OTTplay ensures that users can effortlessly find and enjoy their favourite shows and movies from a single, convenient interface. With the inclusion of Chaupal Punjabi, OTTplay reaffirms its commitment to offering diverse and high-quality entertainment options for its ever-expanding and discerning audience base.
Chaupal OTT founder and MD Sandeep Bansal shared his excitement about the partnership: “We are delighted to join hands with OTTplay, a platform that shares our commitment to delivering high-quality and diverse entertainment. At Chaupal, we believe in the power of regional stories to connect with audiences on a profound level. By partnering with OTTplay, we are confident that our rich and varied content will reach new heights, resonating with viewers who appreciate authentic and culturally significant storytelling.”
He added, “This collaboration is a testament to our dedication to expanding the reach of regional content and celebrating the diversity of Indian culture. We look forward to a fruitful partnership with OTTplay, one that will undoubtedly enrich the entertainment experience for our combined audience.”
OTTplay CEO and co-founder Avinash Mudaliar expressed his enthusiasm about the partnership: “We are excited to welcome Chaupal Punjabi to the OTTplay family. This collaboration aligns with our vision to provide a comprehensive and diverse entertainment experience. Chaupal’s unique content offering will significantly enrich our platform, providing our users with an unparalleled viewing experience that celebrates regional diversity. With the rising demand for regional content and storytelling, we are optimistic that this partnership will be a testament for delivering quality content across regions.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
