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OTT video services dominate US network traffic

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MUMBAI: The latest internet traffic trend report from Sandvine has reported that the network traffic in the US is dominated by over the top (OTT) video services.

Tracking of the fixed and mobile networks across the globe shows that peer-to-peer file sharing has fallen below 10 per cent of the total traffic in North America. This is starkly different from the 60 per cent share it consumed 11 years ago in the heyday of Napster and other P2P services. Even five years ago, it accounted for over 31 per cent. The figure was reported in the six-monthly survey conducted by the broadband network solutions provider, Global Internet Phenomena Report 2H2013.

The report has also found that the OTT leader Netflix (31.6 per cent) held its ground as the leading downstream application in North America, and together with YouTube (18.6 per cent) accounts for over 50 per cent of downstream traffic on fixed networks.

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Average monthly mobile usage in Asia-Pacific now exceeds 1GB, driven by video, which accounts for 50 per cent of peak downstream traffic, more than double the 443MB monthly average in North America.

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iWorld

OneOTT partners with UP govt for Project GANGA broadband rollout

Initiative to connect 2M plus households, empower 8,000–10,000 entrepreneurs in 2–3 years.

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MUMBAI: Uttar Pradesh just got a digital Ganga flow because when broadband meets ambition, even villages start streaming faster than city traffic. OneOTT Intertainment Ltd. (OIL), the broadband arm of Hinduja Global Solutions (HGS) under the Hinduja Group, has signed a Memorandum of Understanding with the State Transformation Commission (STC), Government of Uttar Pradesh, for Project GANGA (Government Assisted Network for Growth & Advancement).

The MoU, signed on 7 March 2026 in the presence of Uttar Pradesh Finance & Parliamentary Affairs Minister Suresh Kumar Khanna, aims to empower 8,000–10,000 local entrepreneurs at the Nyaya Panchayat level as independent Digital Service Providers (DSPs). A significant number of these DSPs are expected to be women. The initiative will deliver high-speed broadband to over 2 million households in the next 2–3 years and create direct and indirect employment for more than 100,000 individuals.

Project GANGA will support government priorities in digital education, healthcare and public services while enabling MSMEs and enterprises with reliable connectivity. DSPs will receive structured training, financing assistance, network build-out support and technology enablement.

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STC CEO Manoj Kumar Singh said, “Project GANGA is a significant step toward expanding inclusive digital infrastructure in Uttar Pradesh. By empowering local entrepreneurs, the program will strengthen service delivery and ensure affordable digital access for underserved communities.”

OIL, MD & CEO and HGS whole-time director Vynsley Fernandes added, “This initiative reflects our long-term commitment to enabling digital access and economic opportunity at scale. Project GANGA is structured as a multi-year program focused on entrepreneur onboarding, network deployment and workforce development.”

OIL brings execution strength backed by HGS and NXTDIGITAL’s national footprint, which already connects over 5 million homes across more than 4,500 pin codes in 1,500 cities and towns through 15,000 plus franchise partners and over 2 lakh kilometres of fibre infrastructure. The ecosystem will support broadband, IPTV, OTT, CCTV, satellite internet and cybersecurity solutions for households, businesses and public institutions.

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In a state racing toward digital inclusion, Project GANGA isn’t just laying cables, it’s laying the foundation for millions to connect, learn, heal and earn, one Nyaya Panchayat at a time.

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