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OTT trumps TV by 44 min among youth: Chrome DM
BENGALURU: Online was larger of the two platforms for consumption of content by youngsters who consumed content only on television or only online in India, a Chrome Data Analytics and Media (Chrome) “OTT Consumption” study has revealed.
The average daily time spent on content consumption online was 44 minutes higher than the average daily time spent on content consumption on television. Chrome’s survey included 2,505 respondents of which 28 per cent were aged between 15 and 24 years and 72 per cent were in the age group of 25 to 34. 49 per cent of the respondents were male and 51 per cent were female.
Television versus online
According to the study, 16 per cent of the respondents consumed content only on online devices, while only two per cent said that they consumed content on television alone. 81 per cent of the respondents said that they consumed content on both the platforms.
Consumption patterns by respondents who used both platforms for content consumption
2,054 respondents consumed content both on television and online.
Genres consumption
A mobile phone was the preferred device for music consumption among respondents who used both platforms. Eighty three per cent of the 2,054 respondents said that they consumed music on mobile phones as compared to 34 per cent that said that they also consumed music on television and 17 per cent who said that they also used a desktop/laptop for listening to music.
In the case of movies, television was the preferred device with 66 per cent saying that they watched movies on television as compared to 39 per cent who watched movies on mobile phones and 29 per cent who watched movies on a desktop/laptop.
Television was also the preferred device for news consumption, with 64 per cent watching it on television and 29 per cent who also watched it on a mobile phone and 9 per cent who also consumed news on a desktop/laptop.
Seventy four per cent of the respondents consumed sports content on television. 21 per cent and 14 per cent also consumed it on mobile phone and desktop/laptop respectively.
Sixty nine per cent consumed GEC content on television, and 17 and 6 per cent watched it on mobile phone and desktop/laptop respectively.
Daily time spent on the mediums
The average daily time spent online by the 2,054 respondents who consumed content on both television and online was 1 hour 37 minutes on television and 2 hours and 21 minutes online.
Twenty nine per cent spent less that 30 minutes viewing television, 39 per cent spent between 1 and 2 hours viewing television daily; 26 per cent spent between 2 and 3 hours daily watching television, 3 per cent spent 3 to 5 hours viewing television daily and 3 per cent spent more than 5 hours on daily television viewing.
Comparative numbers for online consumption of content were: 23 per cent spent each less than 30 minutes daily and between 1 and 2 hours daily; 29 per cent spent between 2 and 3 hours daily; 9 per cent spent between 3 and 5 hours and 17 per cent spent more than five hours on online content consumption daily.
Frequency
Seventy four per cent of were daily watchers of television and 26 per cent had no fixed routine for watching television. 77 per cent watched content online daily; 14 per cent watched content online during weekends and 9 per cent had no fixed routines.
Apps
YouTube was the preferred app for consumption of all types and genres of content. Other apps/websites such as hotstar, JioTV, Eros Now, Voot, gaana, saavn, Wynk Music, Sony Liv, TOI and NDTV were used for different content genres.
Top three apps for music consumption
The top three apps for Hindi music consumption were YouTube, Hungama and gaana , while for English music consumption they were YouTube, Wynk Music and gaana. In the case of Regional Music, the top three apps were YouTube, saavn and JioTV
Top three Movie apps
The top three apps for Hindi content consumption were YouTube, hotstar and Eros Now, for both English and Regional content they were YouTube, hotstar and JioTV.
Top three GEC apps
The top three apps for Hindi GEC content were YouTube, hotstar and Voot, while for English and Regional content they were YouTube, hotstar and JioTV.
Top 3 sports apps.
The top 3 sports apps were YouTube, hotstar and Sony Liv
Top 3 News apps/websites
The top 3 News apps/websites were YouTube, NDTV and TOI
Top 3 apps for Online exclusive content
The top 3 apps for online exclusive content were YouTube, Hotstar and Voot
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
