iWorld
OrangeGlobal Stories powers up leadership for Eshtory launch
MUMBAI: OrangeGlobal Stories has hit the refresh button on its leadership team with high-octane appointments to key positions. From finance to production, the new power-packed team is gearing up to take the platform’s flagship offering, ‘Eshtory’, to groundbreaking heights.
Let’s face it—stories never sounded this exciting!
Think of them as the Avengers, but for storytelling. Here’s who’s who in this star-studded lineup:
. Chief financial officer Amar Vanzara: With 19 years of experience across financial heavyweights like Citigroup and J.P. Morgan Chase, Amar knows numbers like a chef knows recipes. His mission? Ensuring Eshtory cooks up sustainable growth and a Michelin-star-worthy financial strategy.
. Chief technology officer Aditya Kale: A certified tech wizard with expertise in IoT ecosystems and predictive analytics, Aditya is here to make Eshtory a seamless tech delight. Think binge-worthy stories, without the buffering drama.
. Head of human resources Tina Chakrabarti: Armed with 24 years of experience and a Six Sigma certification, Tina plans to turn Eshtory into a talent magnet. Will her HR magic make every employee’s Monday feel like Friday? Only time will tell.
. Head of marketing Preetam Thingalaya: With two decades of brand wizardry for giants like Zee5, Preetam’s ready to make Eshtory a household name. Brace yourselves for some seriously buzz-worthy campaigns.
. Head of production Pranay Naigaonkar: A media maverick with 20 years of experience, Pranay will ensure Eshtory’s content hits all the right notes. Literally.
‘Eshtory’ isn’t just another audio platform; it’s a new wave that’s riding high. As OrangeGlobal Stories co-founder Harrish Bhatia puts it, “We are thrilled to welcome such an accomplished group of leaders to the Eshtory team. Their diverse expertise and visionary leadership will play a critical role in bringing our groundbreaking audio storytelling platform to life.”
Can they truly redefine how stories are told?
The platform’s name might hint at history, but it’s all about the future. Built on a foundation of creativity and cutting-edge technology, Eshtory promises to deliver immersive stories that will make you laugh, cry, and question your definition of entertainment.
Radio Orange CEO & OrangeGlobal Stories deputy chairperson, Inu Majumdar sums it up beautifully, “The strength of any transformative endeavour lies in its people. This remarkable team brings unparalleled depth of talent and expertise, empowering Eshtory to set new benchmarks in storytelling and deliver experiences that captivate and inspire.”
Echoing her sentiment, OrangeGlobal Stories co-founder Viplove Gupte remarked, “At Eshtory, we aim to redefine how stories are experienced. With this stellar leadership team, we are confident in delivering narratives that blend creativity and technology to deeply resonate with audiences.”
OrangeGlobal Stories co-founder Nilesh Kadam added, “Eshtory is built on the foundation of innovation and engagement. These appointments strengthen our vision of transforming the audio storytelling landscape, offering unique experiences that push creative boundaries.”
With a dream team in place, ‘Eshtory’ is on track to disrupt the audio storytelling space. Its promise? Stories that don’t just entertain but immerse, engage, and inspire. From finance to production, every aspect is primed to set a new industry standard.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
