News Broadcasting
Optimystix to outsource formats at Mipcom this year
MUMBAI: Format specialist Optimystix plans to go a step further this year by selling its indigenously developed format to production houses in France and US.
The production boutique hopes the deal will be finalised at Mipcom this year.
Format shows are currently in vogue in the Indian television market, with every broadcaster having one or more reality format shows running.
Optimystix co-founder Sanjiv Sharma says, “We were the first production house in India to buy international formats and market them to Indian broadcasters. But this year at Mipcom, we will not only buy formats but also outsource indigenously developed formats to production houses in France and USA.”
“There are six ideas that our creative team is working on and by March end next year, we will have eight international properties in our kitty,” adds Sharma.
Optimystix was the first production company in India to tie up with two international format owners to exclusively market their formats in India. Both tie-ups were announced at Mipcom in October 2005.
One was Zodiak Television, which is a leading international TV-format distributor based in Copenhagen, Denmark.
Kam Ya Zyaada, which launched on Zee Television on 12 December 2005, was based on a format owned by Zodiak TV, and adapted for India by Optimystix.
Optimystix will once again be adapting a “Zodiak Format” (Stars on the Stage), which will be launched on Star early next year. “In this show, a trained singer would train a celebrity. For instance, Sunidhi Chauhan will train Ronit Roy and both of them will perform together. The pair will be judged according to its format. Besides this particular format, two other formats will be locked quickly,” informs Sharma.
The other format owner was Sparks network. But as Sanjiv puts forward. “With Sparks’s network, it was not a tie-up. Rather it was getting on board with 12 independent producers from Europe and one from South America. Optimystix, was the only Asian company in its network.”
Some of the formats Optimystix has adapted for the Indian market include Khul Ja Sim Sim (Let’s make a deal) on Star Plus, Kismey Kitnaa Hai Dam (Night fever) on Star Plus, Indian Idol (Pop Idol) on Sony, Dum Dum Dum on Nick and Bum Bum Bum Gir Pade Hum on Pogo.
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
