News Broadcasting
Opinion poll results ‘And the winner is…’ exclusive on NDTV
MUMBAI: Elections still is the mainstay at news channels and the innovation is the order of the day. So after slew of the political satires across the news channel, NDTV is ready with yet another innovation an exclusive opinion poll.
Both its English and Hindi channels- NDTV 24X7 and NDTV India- will reveal the results of nationwide opinion polls on Friday night 26 March at 9.30 pm.
Conducted NDTV-Indian Express- AC Nielsen, the poll queried a random sample of 40 thousand people in 200 constituencies across the country, some of them in tiny villages in remote areas. The shows will have Prannoy Roy and Vinod Dua, for NDTV 24X7 and NDTV India respectively, says a company release.
As for the programme on 24×7 And the Winner is…, it will be anchored by Prannoy Roy. “It’s going to be a very exciting discussion. We plan to have state-by-state forecasts, breakdowns of caste-based votes, and of course, the big question: Will the Congress pay a penalty for Sonia Gandhi’s foreign origins?” promises Prannoy Roy.
Accompanying Roy in studio for his trademark swings-and-trends analysis will be Dorab Sopariwala, Yogendra Yadav, and for a broader political perspective, NDTV managing editor Rajdeep Sardesai, says the release.
While the programme on NDTV India Jeet Uski Janta Jiski, will be anchored by Dibang and will have Vinod Dua as a special analyst.
Says Dua, “The design of the poll makes it the most accurate an estimate can get.”
Referring to the NDTV-Indian Express-AC Nielsen Poll Dibang adds, “An opinion poll captures the mood of the country at the time that it’s conducted. Things can change in the days leading upto the actual voting. But we’ve taken all sorts of precautions to ensure it’s very, very scientific”.ew8
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
