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Operators see opportunities in OTT cable and broadband services

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NEW DELHI: The Growth of OTT Content: Opportunities and Challenges for Service Providers, a new global survey of cable and broadband operators, finds that most are fairly optimistic about the potential impact of over-the-top services, with 70 per cent saying the potential benefits outweigh the risks.

 

The results were part of a survey of operators in North America, Latin America, Europe, the Middle East, and Africa conducted by Incognito Software, a provider of broadband software provisioning and service activation solutions.

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“The widespread growth and popularity of OTT content across multiple devices is forcing cable operators to rethink their business models and how best to add value to their subscribers – and the survey results show that there is no single answer when looking at operators of different sizes and across multiple geographies,” said Incognito Software President and CEO Stephane Bourque. “Whether operators take a positive or negative view of OTT content, one thing is constant: their network usage is going to increase.”

 

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The study also found that nearly 82 per cent of respondents have already upgraded their network infrastructure to cope with increased subscriber bandwidth usage and that 75 per cent of the providers who reported a growth in bandwidth consumption attributed the increased demand to streaming video sites.

 

In terms of managing OTT consumption, the survey found that the most popular approach was fair usage policies (40 per cent), followed by bandwidth caps (34 per cent), and proprietary OTT services (22 per cent), the company reports.

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Nearly half of the providers in North America utilise bandwidth caps as their primary means of managing OTT, the survey found. Fair usage and service add-ons are the next most common approaches (33 per cent).

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iWorld

X launches XChat messaging app on iOS with calls and encryption

Standalone app marks shift from “everything app” vision, adds E2E messaging.

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MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.

Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.

At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.

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However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.

Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.

The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.

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