iWorld
OnePlus partners with DocuBay
NEW DELHI: IN10 Media Network’s global premium membership streaming service DocuBay today announced a significant partnership with OnePlus. Under this collaboration with DocuBay, OnePlus TV users can now enjoy direct access to a diverse range of documentaries by the global streaming service, across various narratives.
A destination exclusively designed for documentary films, DocuBay has over 300 titles handpicked from 100+ countries and releases a new title on the platform every day. The premium content library includes titles across a variety of genres or ‘Bays’ such as TravelBay, ScienceBay, PoliticsBay, SportsBay, CrimeBay, TechBay, and recently launched MusicBay. Select titles like Stonehenge, Sea of Galilee, The Rider and the Wolf are available in HD and 4K, lending for an immersive viewing experience on OnePlus’s recently launched OnePlus TV U Series and Y Series.
DocuBay VP strategy D Girish said, “At DocuBay, we are committed to bolster our reach and enable new audiences to discover our catalogue of premium documentary films. We are delighted to partner with OnePlus to strengthen our community of documentary lovers and ensure an enhanced viewing experience to the users through the OnePlus TVs’ incredible features.”
OnePlus India GM Vikas Agarwal shared, “At OnePlus, our community is at the core of everything we do. This focus has also played a fundamental role in determining our brand partnerships over the years. We are excited to partner with DocuBay and bring a truly unique content experience to our community of users. This partnership will further provide OnePlus TV users access to premium, global content, with unparalleled viewing experience on the OnePlus TVs.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
