eNews
Oneindia taps Sushant Yattam to spearhead video push
MUMBAI: It’s hoping that this appointment will help it go one up on competition. Oneindia, India’s multilingual digital news platform, has named Sushant Yattam as business head for video as it seeks to capitalise on the country’s surging appetite for video content. The appointment signals the platform’s ambitious pivot towards video-first revenue generation and audience expansion.
Yattam brings 15 years of media and entertainment experience to the role, having held senior positions at Wizcraft, Qyuki Digital Media, Walt Disney India and UTV Indiagames. His brief centres on scaling Oneindia’s video operations and developing creator-led content strategies across the platform’s network.
“Video represents the future of digital storytelling and revenue growth,” says Oneindia chief business officer Sunder Venkatraman. “With Sushant’s proven track record in scaling businesses and creator innovations, we’re positioned to lead the market in building an innovative video ecosystem that truly represents Bharat.”
The platform, which reaches over 280 million users, sees significant scope for video expansion as Indian audiences increasingly shift towards multilingual video formats. Yattam aims to develop scalable intellectual properties that blend data-driven insights with regional storytelling.|
“Audiences worldwide are rapidly moving towards video and multilingual formats,” Yattam notes. “Oneindia is uniquely positioned not only to lead this transformation in India but also set benchmarks for digital markets globally.”
The appointment comes as Indian digital platforms face intensifying competition for video eyeballs and advertising revenue in one of the world’s fastest-growing internet markets.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
