eNews
Oneindia taps Sushant Yattam to spearhead video push
MUMBAI: It’s hoping that this appointment will help it go one up on competition. Oneindia, India’s multilingual digital news platform, has named Sushant Yattam as business head for video as it seeks to capitalise on the country’s surging appetite for video content. The appointment signals the platform’s ambitious pivot towards video-first revenue generation and audience expansion.
Yattam brings 15 years of media and entertainment experience to the role, having held senior positions at Wizcraft, Qyuki Digital Media, Walt Disney India and UTV Indiagames. His brief centres on scaling Oneindia’s video operations and developing creator-led content strategies across the platform’s network.
“Video represents the future of digital storytelling and revenue growth,” says Oneindia chief business officer Sunder Venkatraman. “With Sushant’s proven track record in scaling businesses and creator innovations, we’re positioned to lead the market in building an innovative video ecosystem that truly represents Bharat.”
The platform, which reaches over 280 million users, sees significant scope for video expansion as Indian audiences increasingly shift towards multilingual video formats. Yattam aims to develop scalable intellectual properties that blend data-driven insights with regional storytelling.|
“Audiences worldwide are rapidly moving towards video and multilingual formats,” Yattam notes. “Oneindia is uniquely positioned not only to lead this transformation in India but also set benchmarks for digital markets globally.”
The appointment comes as Indian digital platforms face intensifying competition for video eyeballs and advertising revenue in one of the world’s fastest-growing internet markets.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
