iWorld
One Take Media launches new OTT app
Mumbai: One Take Media Co (OTMC), a global content production and distribution hub, is all set to enter the OTT space with its newly launched app called “Playflix”.
Playflix will stream content across 28 genres ranging from Hollywood movies in nine languages, regional language movies, kids, cooking, Korean TV dramas in Hindi, and many more.
OTMC is a global content production and distribution hub with a content library of more than 10,000 hours. It produces, acquires and distributes content in various genres like Hollywood movies, regional movies, kids’ animation, etc.
Being the first ever mover in the Korean content space, its Korean library boasts of popular Korean drama series (Hindi dubbed), K-pop music. Playflix highly appeals to all kinds of audience in urban as well as regional audience as it has a varied selection of movies in nine Indian regional languages like Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Gujarati, Bhojpuri and Bengali.
OTMC founder-CEO Anil Khera says: “We are very excited to enter the fast moving OTT space with our newest launched app ‘Playflix’. This is the best of time for both consumers and content creators. We are hopeful for an excellent consumer response and we are confident to create our own space in the crowded OTT market.”
OTMC has partnered with leading OTT apps, broadcasters, telecom operators, DTH platforms in India and abroad.
KPMG in India says: “The online video consumer in India has evolved in a significant way in the last couple of years. With consumption now going mass and viewers spending close to 8.5 hours a week on online video, we see a homogenous pattern of consumption emerging cutting across age groups, income levels and professions.”
India is one of the fastest-growing entertainment and media markets globally and is expected to keep that momentum. As data and digital infrastructure have become exceedingly accessible even in small cities of India, the market for OTT has widened enormously. With easy and affordable availability of internet, the internet users have increased to 500 millions. By 2023 estimation, the internet users are likely to touch $5 billion. The penetration of smartphones has surpassed 600 millions.
In 2018, the global pay OTT subscription was $14.5 billion and by 2025, it is estimated to be around $179.9 billion dollars. According to a report by Ernst & Young, the number of OTT users in the country will reach 500 million by 2020, making India the second–biggest market after the US. In fiscal year 2018, the OTT market in India was worth Rs 2,150 crore (₹21.5 billion, US$303 million as of 2018), and its value grew to Rs 35 billion in 2019.
The Indian OTT market is expected to grow 45 percent to reach ₹138 billion by the end of fiscal 2023.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
