e-commerce
ONDC gets a shout-out in Shark Tank India Season 3
Mumbai: During the third season of Shark Tank India, Anupam Mittal, the entrepreneurial force behind Shaadi.com (People Group) and a distinguished Shark on the panel, cast a spotlight on Open Network for Digital Commerce (ONDC). Mittal’s compelling elucidation of the Open Network’s potential to democratize digital commerce could help India’s startups to harness the vast opportunities of the Open Network.
During the Kiko Live pitch segment in Episode 47 of Shark Tank India Season 3, Mittal drew parallels between the ONDC Network and the revolutionary Unified Payments Interface (UPI) initiative by the Government of India. He emphasized ONDC Network’s pivotal role in fostering inclusive digital commerce for all kinds of players in the market.
“We would like to extend our gratitude to Anupam for educating the audience about a seemingly complex subject like ONDC in a clear and well-articulated manner,” said ONDC MD & CEO T. Koshy. “Mention of the ONDC Network on Shark Tank India, underscores the importance of the Open Network as a catalyst for innovation, essential for startups to thrive. For startups aiming to grow seamlessly, join our vast Network where opportunities are limitless.”
Mittal said “What UPI did for payments, ONDC Network offers the same transformation for digital commerce. It’s about creating an inclusive Network where every business, no matter its size, can thrive online. This initiative is a powerful step towards ensuring that growth and opportunities are not confined to the few but are accessible to all.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
