iWorld
OML Entertainment continues to expand its talent management business
Mumbai: OML Entertainment has further expanded its talent roster by onboarding Australian chef Sarah Todd and creator Dr Trinetra Haldar Gummaraju to its massive repertoire of 91 talents, cutting across diverse genres under its talent management business.
OML has had a front-row seat in mapping evolution, challenges, and opportunities in the creator economy, having built its strengths over 20 years, starting as an artist management agency. The company will leverage this expertise and experience, to represent Sarah Todd & Trinetra, amongst others and offer its 360-degree management across a wide spectrum, including to build their content IPs, strategy for OTT, premium events, strategic brand partnerships, equity deals and much more.
OML Entertainment senior VP Rishabh Nahar mentioned, “We’ve always looked at the creator ecosystem with an artist-first approach & have been growing our roster outside of comedy as well, to 50+ artists across genres like fashion, travel & lifestyle, chefs, mentalists and writers & directors, amongst other creators. He further added, “We have been actively looking at signing talent across these genres & have always strived to impact pop culture and bridge the gap between arts and its economy, owing to Artist Management being our legacy business. Having been in the ecosystem since 21 years, we’ve been very fortunate to have a diverse roster of 90+ artists.”
Todd said, “India has always had a special place in my heart and I am thrilled to be a part of OML’s talent roster and work with them to pave new paths in India – OML’s artist-first approach will support me in making a positive impact. I am incredibly excited to take this new step with OML!”
Gummaraju added, “OML understands the direction of an artist’s growth trajectory & supports their creativity constantly to make their vision a reality. It is truly exciting to have them as a partner in my endeavours. I am looking forward to starting my journey with them as part of their talent roster and scaling greater heights in future with their support.”
Todd wears both hats – A chef from Australia and a creator. She has risen to the top of the culinary world since her first appearance in Season 6 of MasterChef Australia and further went on to become a finalist in MasterChef Australia S14: a global talent, restaurateur, entrepreneur and TV Host. In 2021, she was named in the LuxeBook Top 50 most powerful and influential women leaders in Indian Luxury. As a former high fashion model, she has also worked with some of the world’s most recognisable fashion brands, including Gucci, Hugo Boss, and Pantene. Furthermore, she has ten TV shows under her belt. She has appeared at many prestigious events as a keynote speaker, including the Hindustan Times Leadership Summit and the Economic Times Global Summit alongside India’s PM, Narendra Modi, and most recently recognised by Modi for her contribution to the food industry.
Meanwhile, Gummaraju is Karnataka’s first transgender doctor. She has been on both India’s and Asia’s Forbes 30 under 30 Lists in 2022, as well as on GQ’s 30 Most Influential Young Indians List two years in a row. As a woman of trans experience, her content often addresses misconceptions and stigma around the queer and trans communities in ways both real and comedic. Gummaraju will soon make her acting debut in the most awaited web series, Made In Heaven Season 2, along with another Amazon Prime Video’s docu-series titled Rainbow Rishtas.
Over the years, OML has metamorphosed from an artist management agency into a full-fledged media and entertainment organisation and continues to add value, and support the creators and their creativity. By diversifying its roster, the company has been keeping up with the ever-growing and dramatically evolving creator eco
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
