iWorld
Olympic Gold Quest and Twitter together share the journey of Indian Olympians
MUMBAI: Olympic Gold Quest, a not-for-profit foundation supporting the training and preparation of India’s top athletes, has joined forces with Twitter to let Indian fans be part of journey with the Olympians and Olympic sports they support. Throughout the lead up to, during and after the Rio Olympics, Indian fans will be able to immerse themselves in the Rio experiences of their favourite Olympians across Twitter, Vine and Periscope
#ReadyForRio Periscope Series
Starting 23 June, Olympic Gold Quest will be taking fans into the world of Indian Olympics with a regular #ReadyForRio Periscope series from the Twitter India Blue Room leading up to the Games and from Rio during the Olympics, where Viren Rasquinha will host Twitter chats with athletes and other guests.
#KnowYourStar Video Series with Athletes
Athletes supported by Olympic Gold Quest will be answering fun and interesting questions in a rapid fire video quiz series on Twitter.
#TrainWithOGQ on Vine
The Olympic Gold Quest Vine account will take fans into the inside world of Indian Olympic training with a regular series of six second Vine videos. These looping videos will highlight the Olympian training experience like never before, from the intensity of athlete training to the fun behind-the-scene moments.
Olympians on Twitter
Each of the athletes supported by Olympic Gold Quest be active on Twitter in the lead up to the Olympics. Fans can follow their journey by subscribing to this Twitter List that also includes the accounts of the Olympic Gold Quest founders, board, management and more.
Olympic Gold Quest CEO Viren Rasquinha said, “Our mission is to build a movement for Olympic sports in India. We are excited to partner with Twitter to ensure that well-wishers of Indian Olympics anywhere in the world will have the best access to the team with interactive video experiences.”
Twitter head of sports partnerships Aneesh Madani said, “Twitter has democratized sport and is the best place for fans to see what’s happening in the lead up to the Olympics. There has been a 400 percent growth in video consumption across Twitter, Vine and Periscope over the past year and Olympic Gold Quest’s commitment to bringing the story of Indian Olympians to life with Twitter video is great to see.”
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
