GECs
OgilvyOne wins 5 metals at DMA Echo
Mumbai: OgilvyOne Mumbai helped India achieve its best ever year at the DMA Echo awards which were held in Chicago on 15 October.
Of the total haul of nine metals, OgilvyOne bagged five at the DMA Echo awards which is ranked among the oldest and most revered effectiveness awards on the calendar.
Elevated Ogilvy South Asia executive chairman & creative director Piyush Pandey said excitedly, “I am delighted with yet another stellar performance by OgilvyOne at the worldwide Echo awards. This reinforces our digital leadership, not just in India but at an international level.”
Adding on to it, OgilvyOne Worldwide president & country head Vikram Menon commented on agency’s performance, “Never before has an Indian agency won five ECHO Awards in a single year. This is a huge triumph for OgilvyOne India and a significant win for Ogilvy & Mather Asia Pacific. This clearly endorses OgilvyOne’s leadership position and stature in this industry.”
The digital agency had earlier dominated the DMA Echo India awards by bagging several awards including Agency of the Year and the Grand Prix.
Speaking on the occasion, OgilvyOne, Mumbai senior creative director Burzin Mehta said, “These awards mean a lot because they are awarded by an international jury comprising clients, planners and creative people. If anyone needed proof that great work works great, I suppose this is it. This award belongs to lots of people, so congratulations to everyone!”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
