OG Media 360 acquires Times of Business to boost digital reach

NEW DELHI: OG Media 360 has snapped up Times of Business, the popular Instagram-first business news community, in a move that nudges the agency closer to its ambition of building India’s most influential digital-first business media network.

The acquisition folds Times of Business into OG Media 360’s growing Doc Media Universe, which already houses StartupByDoc, BusinessByDoc and Startup IndiaStories. Together, they aim to create a lively mix of business updates, startup stories and market insights tailored for today’s fast-scrolling audience.

Times of Business has earned a loyal base of founders, professionals and curious learners through bite-sized explainers and real-time business coverage. With this deal, OG Media 360 plans to push the brand into a wider multi-platform play across LinkedIn, YouTube Shorts and X. The roadmap also includes daily video explainers on finance, markets and startup trends, interview series with founders and industry voices and TOB Insiders, a premium community for business followers.

OG Media 360 founder and CEO Ankit Chowdhary, said the acquisition strengthens the company’s vision of building India’s strongest social-first business media network. He noted that Times of Business brings speed, relevance and audience trust, all of which fit seamlessly into the Doc ecosystem.

Co-founder Shivangi Chaudhary added that every IP within the network carries its own flavour and Times of Business is a natural extension that enriches their digital universe. She said the move will help craft deeper, more meaningful content experiences.

Times of Business team’s Anand Prajapati called the acquisition a milestone that opens new lanes for growth. He said OG Media 360’s ecosystem and distribution power would help the platform scale faster and bring more value to its community.

With an aggressive expansion plan in place, OG Media 360 is steering Times of Business toward becoming a digital content powerhouse designed for the next generation of business storytelling.