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Offbeat films are fastest growing segment: Pritish Nandy

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MUMBAI: Being ‘different’ pays – quite literally and otherwise as well. Pritish Nandy would agree. His production house Pritish Nandy Communications (PNC) has won the Golden Peacock Award in the Innovative Product category for creating a new genre of films which have been often termed in the media as multiplex movies. The company has tasted flying success with its recent film releases – the last one, Chameli, winning healthy audience response as well as critical acclaim.

Chameli explores the love between a seasoned prostitute (Kareena) and a tragedy struck man (Rahul Bose). The so-called multiplex or niche films from the PNC stable include Chameli, Jhankaar Beats, Mumbai Matinee and Sur while in the broader mass markets, PNC had tasted success with the multi-starrer Kaante.

Though he is happily willing to go along with the generic ‘multiplex movies’ that his films are called, PNC chairman Pritish Nandy, however, does not perceive his movies as such. “All our movies address the young, urban audience,” he clarified.

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Nandy told indiantelevision.com that all the movies from PNC, so far, have made a conscious effort to communicate with this segment of the audience in a unique manner. This niche genre of films, Nandy believes, is the fastest growing segment in the movie market and the upcoming films will capitalise further on the popularity and success of this genre.

“The age of pan Indian movies has long vanished,” elaborates Nandy. A Mughal-e-azam or Sholay may not be what will work in the current environment, he reflected.

About using in-film brand placement in future productions as was seen in the chartbuster Kaante, Nandy said that he was open to brand placement as long as it fitted in with the production creatives. Placing brands only for money as was seen in Yaadein, he said, will not be justified.

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The movies coming up in the next three months from the production house are Hazaaron Khwaishein Aisi, which is a love story set against the backdrop of political turmoil during the Emergency; Shabd starring Aishwarya Rai; and the frisky sounding Popcorn Khao Mast Ho Jao, directed by Kabir Sadanand.

Over a longer time horizon of one year, PNC has lined up 12 movies to be released between now and March 2005. That is some pace and frequency – on the silver screen that is.

On the small screen, however, PNC has largely been out of action save a few events based programmes such as the 7th Annual Sansui Viewers’ Choice Movie Awards presented by PNC.

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Cost recovery is a problem in television – Pritish Nandy

Nandy said he would be completely off television for now as cost recovery is a problem in television. Also, the timelines for financial realisations in television programming is longer, which he feels does not justify the effort and monetary input that goes into production. 

“We end up financing the channel, which is not our business. We would rather be involved in creativity,” Nandy stated candidly.

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Getting back to movies, the look and feel of entertainment is changing, no doubt, and a select few are moving in quickly to take advantage of exploring the newly developed and growing audience segments and entertainment genres. PNC is definitely among those reaping the rewards of taking the risk to be zara hat ke.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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