DTH
Ofcom to review Sky’s DTT plan
MUMBAI: Last week UK pay TV service provider Sky had announced that it proposes to launch a new service on the digital terrestrial television (DTT) platform.
Following a series of requests for clarity on the regulatory process regarding the proposed launch, UK media regulatory body Ofcom confirms that it will consult on any such proposals.
Sky’s announcement noted that the launch of the new service will be subject to approval by Ofcom including the necessary variations to licences held by Sky and National Grid Wireless, which provides Sky with DTT transmission and multiplexing services.
When Ofcom receives a request for approval of the necessary variations, the issues that would require consultation are likely to include:
– Firstly, the impact on consumers of Sky’s proposal to use MPEG4 compression technology via new set-top boxes, in order to increase the amount of content which can be carried. Ofcom would need to assess:
– The potential benefit of a rapid migration from the current compression standard MPEG2, to MPEG4 which will ultimately increase the number of channels available on digital terrestrial television.
– The potential detriment associated with a reduction in the number of channels received by existing set-top boxes or digital televisions; The risk that existing set-top boxes or digital televisions might be incompatible with multiplexes broadcast using a combination of MPEG2 and MPEG4 coding;
– The overall effect on consumer confidence in the digital switchover process.
– Whether any variation to the channel line-up might unacceptably diminish the appeal of the channels to a variety of tastes and interests and whether a reduction in the current range of free-to-air channels would be compensated for by the proposed introduction of the new pay television channels.
– Finally, the effect of any change to existing licence conditions and / or the need to include any new licence conditions to ensure fair and effective competition for the benefit of consumers.
The content of the consultation and its timing will be announced once a request for an approval has been received. Ofcom’s normal consultation period is 10 weeks.
DTH
DD Free Dish e-auction heats up with 26 MPEG-2 slots sold in two days
Hindi movies, GEC and news dominate; Star Utsav Movies tops Day 2 at Rs 213.45 crore
MUMBAI- The bidding war on DD Free Dish is turning into a blockbuster and the slots are selling faster than popcorn at interval. Prasar Bharati’s 8th annual MPEG-2 e-auction delivered another strong day on Tuesday, with 18 more channels securing spots across movies, regional music and news buckets, taking the two-day total to 26.
Day 2 belonged to the movies and news categories. In Bucket A (Hindi Movies), Star Utsav Movies led the pack at Rs 213.45 crore, pipped only narrowly by Zee Action at Rs 213.4 crore. Goldmines landed at Rs 13.35 crore and Zee Anmol at Rs 13.3 crore, showing razor-thin price bands and fierce competition. Bucket B saw Zee Bioscope top at Rs 10.6 crore, Bhojpuri Cinema Rs 10.5 crore, B4U Bhojpuri Rs 10.2 crore, while Showbox, Unique TV and B4U Music each closed at Rs 10.25 crore.
News channels in Bucket C stayed tightly bunched: NDTV, Aaj Bharat, Zee News and India TV all secured slots at Rs 8.6 crore, with News Nation and ABP News slightly higher at Rs 8.65 crore. Bucket D rounded out with Russia Today at Rs 9.75 crore and GTC Punjabi at Rs 7.92 crore.
Day 1 had already set a premium tone, with eight slots snapped up – six in Bucket A+ (Hindi/Urdu GEC, starting reserve Rs 15 crore) and two in Bucket A (Hindi/Urdu Movies, starting Rs 12 crore). Sony PAL topped Day 1 winners at Rs 16.55 crore, Star Utsav Rs 16.25 crore, Shemaroo TV Rs 16.35 crore, Zee Anmol, Colors Rishtey and Sun Neo at Rs 16.40 crore each. Sony WAH took a Bucket A slot at Rs 13.95 crore and Zee Anmol Cinema at Rs 13.45 crore.
The surge reflects broadcasters’ hunger for DD Free Dish’s estimated 43–45 million rural and semi-urban households, where Hindi GEC and movies remain advertising goldmines.
The auction runs under the revised E-auction Methodology 2025 (amended 9 January 2026), with escalating reserves – Round 2 Bucket A+ at Rs 16 crore, Round 3 Bucket A at Rs 13 crore – and stricter eligibility to weed out speculative bids. Channels must be operational, available in the relevant language, and already carried on at least one private DTH, DD Free Dish or registered MSO.
With premium genres flying off the shelf, the coming rounds will test how deep pockets really are as reserves climb and tactical down-bidding gets harder. In India’s largest free-to-air universe, these auctions aren’t just about slots – they’re about who gets to stay on the screen that reaches deepest into the heartland.
