News Broadcasting
Numero uno position with us, claims Zee News
MUMBAI: Quoting the latest TAM figures, Zee News says it has grossed the highest on stickiness, with a timespend of 33 minutes per viewer, 33 per cent higher than Aaj Tak at 25 minutes and 43 per cent higher than NDTV India which is at 23 minutes.
Zee News recorded the highest channel share in Delhi, Mumbai, and Kolkata, while also dominating the Punjab, Haryana, Chandigarh and Himachal belts, claims an official release.
In terms of channel shares Zee News recorded 23.7 per cent followed by Aaj Tak 23.1 per cent and NDTV 19.4 per cent in Hindi speaking markets (7pm to midnight). In the 9:30 pm to 10 pm band in weekdays. The Zee News programme Prime Time recorded 31 per cent channel share against Aaj Tak’s ‘Vishesh’ which recorded 26.1 per cent share.
The presence of 15 Zee News programmes among top 50 indicates that the numbers have stemmed from a range of engaging programming, adds the release quoting TAM data for the week-ending 25 September, 39th week.
Zee Telefilms Limited News Group director Laxmi Goel has been quoted in the company release as saying, “The numbers are a confirmation of our effectiveness as a journalistic presence. Time and again, India has looked to Zee News for perspective, for news that makes a difference. And as long as we deliver on our promise of providing Haqeeqat, thought leadership in the genre shall rest with us.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
