News Broadcasting
Numero uno position with us, claims Zee News
MUMBAI: Quoting the latest TAM figures, Zee News says it has grossed the highest on stickiness, with a timespend of 33 minutes per viewer, 33 per cent higher than Aaj Tak at 25 minutes and 43 per cent higher than NDTV India which is at 23 minutes.
Zee News recorded the highest channel share in Delhi, Mumbai, and Kolkata, while also dominating the Punjab, Haryana, Chandigarh and Himachal belts, claims an official release.
In terms of channel shares Zee News recorded 23.7 per cent followed by Aaj Tak 23.1 per cent and NDTV 19.4 per cent in Hindi speaking markets (7pm to midnight). In the 9:30 pm to 10 pm band in weekdays. The Zee News programme Prime Time recorded 31 per cent channel share against Aaj Tak’s ‘Vishesh’ which recorded 26.1 per cent share.
The presence of 15 Zee News programmes among top 50 indicates that the numbers have stemmed from a range of engaging programming, adds the release quoting TAM data for the week-ending 25 September, 39th week.
Zee Telefilms Limited News Group director Laxmi Goel has been quoted in the company release as saying, “The numbers are a confirmation of our effectiveness as a journalistic presence. Time and again, India has looked to Zee News for perspective, for news that makes a difference. And as long as we deliver on our promise of providing Haqeeqat, thought leadership in the genre shall rest with us.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
