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Now TV continues to extend reach with Roku launch
MUMBAI: Now TV, the internet TV service powered by UK pay TV service provider Sky, is now available on Roku streaming players.
Now TV offers instant access to Sky Movies with no contract, set-up costs or installation. New customers can take advantage of a free 30 day trial of the service, plus also benefit from a three-month introductory offer of ?8.99 a month.
Roku users will be able to find Now TV within the Roku Channel Store and once registered for Now TV online will be able to access the movies they choose instantly. Once they have connected their Roku box to their TV and home WiFi network, Now TV customers will be able to watch their favourite movies on their main TV, as well as continue to watch them out through their smartphone, tablet or laptop.
Now TV is already available on PC, Mac, iPhone, iPad, selected Android smartphones, and other connected devices.
Now TV customers can enjoy blockbuster releases around six months after they have ended their run in cinemas. Each month, customers can enjoy access to up to 20 new premieres – at least 12 months before they become available on Netflix or LoveFilm Instant. Sky Movies is also offering exclusive access to the most successful movie franchise ever, with customers able to enjoy all the eight Harry Potter films on-demand throughout the Christmas holidays. Other top titles which customers can enjoy in the next few weeks include ‘In Time’, ‘Young Adult’, ‘Jack and Jill’ and ‘Contagion’.
More Sky content will also be added to Now TV, with Sky Sports due to be introduced in the next few months. This will enable Now TV customers to enjoy live action from the Barclays Premier League, Uefa Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, F1, Masters Golf and more. The introduction of Sky Sports will be followed on Now TV by must-see shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.
Roku streaming players are known for their low prices, ease of use and quality selection of entertainment. Now TV is available on compatible Roku LT and Roku 2 XS boxes. Both are available in the UK for suggested retail prices of ?49.99 and ?99.99 respectively.
Both models feature more than 300 channels of streaming entertainment including on-demand films and programmes; live and on-demand sports from MLB.TV and Ultimate Fighting Championship organisation; music from Rdio; photos and videos from Facebook and Flickr; news and entertainment on WSJ Live from the Wall Street Journal; FoxNews.com and others from around the world – as well as casual games like Angry Birds.
Now TV director Simon Creasey comments, “More and more consumers are demanding easy access to a greater choice of high-quality entertainment over internet-connected devices – and Now TV is here to meet that demand. Following today’s launch on Roku, our customers now have another way of streaming their favourite movies to their main TV screen, while at the same time can continue to enjoy access out and about via iPad and smartphones. At the same time as we’re rolling Now TV out to new platforms and devices, we’re also preparing to increase the range and choice of great Sky content that our customers can access.”
Roku VP, GM Europe Clive Hudson said, “Now TV is a tremendous addition to the growing selection of entertainment available from Roku. Now TV is a really compelling content proposition for UK consumers who want to enjoy watching the latest movies from Sky, and with no long-term contract.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
