iWorld
Now brands can manage Facebook ads on the go
MUMBAI: Facebook has announced that it will now help advertisers to manage their Facebook ads on the go with an ads manager on mobile devices.
Using the Facebook (iOS, Android and mobile site) apps, marketers can now pause or resume campaigns. Brands can also edit budgets and schedules. The service will allow brands to view insights and respond to alerts. They can also bookmark on their Facebook app.
The social media company in its blog mentioned that it will be rolling out the feature globally in the coming days and by the end of the summer, all advertisers will have access to it.
Interestingly, Google too released native iOS and Andrioid apps for its Adwords Express, an ad platform, at the same time. The service is aimed at getting small businesses on board. The feature is currently available only for the US market.
The move by both Facebook and Google will make lives of marketers much easier moving forward.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
