GECs
Now a health channel from Shakti Bhog Foods
MUMBAI: Shakti Bhog Foods Ltd, makers of the popular Shakti brand of wheat flour, is venturing into the satellite television business.
Promoted by Kewal Krishan Kumar, the company is launching a 24-hour holistic health and lifestyle channel. The plan is to launch Shakti Channel within three weeks.
Shakti channel COO Himanshu Malik confirmed the development, adding that the channel’s test signals would commence from Janmashtami, the birthday of Lord Krishna. K Prakash Verma will head the channel’s programming.
Dedicated to health-based programming, the free-to-air (FTA) channel will beam via Thaicom 3. The channel will be distributed by Fifth Avenue Media Services.
The channel will provide details based on up-to-date health, diet and fitness information. The channel will also air programmes such as Yog Rakha Nirog (information on how one can refrain from sickness), Health Zone, Ab Dardh Nahi (relief from pain), Aerobics, Don’t worry be Healthy, Sex-Clinic, to name a few, offers Malik.
The channel will also feature the famous bhakti singer Narinder Chanchal who was one of the playback singers, along with eternal nightingale Lata Mangeshkar, for Raj Kapoor’s movie Bobby.
Malik adds that with more channels of this nature in the space, the market would only grow. Already available in this genre is 7 Star Care. He said, “We would concentrate in the Hindi belt first and then move on to the Western market to strengthen the distribution of the channel. Later, we will move to the Southern market.”
Shakti channel has already initiated publicity campaigns through hoardings across North India. It will also use various other mediums of advertising such as newspapers and magazines.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
