Broadband
Nokia partners GTPL for broadband deal
MUMBAI: Nokia confirmed its partnership with GTPL, a cable TV and broadband service provider company. In order to upgrade its networks, GTPL will use and install Nokia’s fixed access and core technology.
GTPL’s ethernet-based access network will be replaced by the upgraded fibre cables capable of supporting ultra broadband speed. The broadband provider will also utilise Nokia Broadband Network Gateway (BNG) solutions for reliable ultra broadband access in residential areas. This will promote a faster internet experience for the subscribers.
As per the agreement, Nokia’s GPON technology will be used by GTPL, also along with that, the currently deployed Nokia BNG’s. This move will boost existing service speeds and drop-ship new ultra-broadband services including high speed internet, linear TV and video-on-demand (VoD) services.
As per ET Telecom, Nokia’s GPON equipment will be deployed across various cities in the Gujarat state by the end of this year.
Speaking to ET Telecom, managing director at GTPL Hathway, Anirudh Jadeja said, “India is recording a massive increase in broadband consumption, and as people begin using digital platforms to complete a number of day-to-day tasks they will demand an even better broadband network. We believe our partnership with Nokia is crucial to our growth. The modernised network will allow us to provide a world-class broadband experience to our subscribers. It is also in keeping with the Indian government’s drive to promote the use of the digital platform as part of its Digital India vision”.
Ahead of the partnership, head of emerging business at Nokia, Vinish Bawa looked excited as he stated, “We are delighted to work with GTPL to transform its networks to deliver an improved network experience for its subscribers. This deployment will enable GTPL to meet fast-growing demand for a better and faster network experience. Our technology solutions will allow GTPL to differentiate itself from other market players to attract more customers”.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
