DTH
No BIS specification yet for interoperable DTH boxes
NEW DELHI: The Bureau of Indian Standards (BIS) had so far failed to come out with specifications with regard to interoperability of STBs (set-top boxes) meant for DTH (direct-to-home) platforms.
An information and broadcasting ministry source was answering a question by indiantelevision.com in response to a reply in the Parliament given by the minister of state Rajyavardhan Rathore.
The minister had said the ministry had accepted recommendations of the Telecom Regulatory Authority of India (TRAI) that it should work with the BIS and the Department of Electronics and IT to ensure such set-top boxes.
TRAI, in July 2014, on “Issues relating to New DTH Licenses” said: “The Open Architecture (Non-proprietary) Set Top Box (STB), which will ensure technical compatibility and effective interoperability among different DTH service providers, shall have such specifications as laid down by the Government from time to time” with “The Set Top Box offered by a DTH service provider shall have such specifications as laid down by the Bureau of Indian Standard (BIS) from time to time.”
TRAI recommended that BIS should come out with updated specifications for STBs from time to time and while doing so, BIS will consult TRAI and that the license conditions should mandate the licensee to comply with the tariff order/scheme prescribed by TRAI for commercial interoperability.
In the paper, the Authority had said that STB interoperability was not possible because of the different technologies adopted by the operators due to them entering the market at different times. TRAI thus asked the BIS to regularly keep updating the standard of STB technology.
Then I&B Minister Prakash Javadekar had told the Parliament on 24 July 2014 that the interoperability of DTH customer premises equipment has not so far proved to be effective due to various techno-economic reasons. The interoperability had been envisaged in the DTH licence conditions, he said.
The portability in DTH service can be achieved through technical interoperability or through commercial interoperability.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
