News Broadcasting
Nishant Tannwarr steps up as general manager at TV Today
NEW DELHI: Nishant Tannwarr has been appointed general manager at TV Today, home to leading news brands like Aaj Tak and India Today. A media industry stalwart with over two decades of experience, Tannwarr brings deep expertise across regional revenue, key account management, and broadcast sales.
Tannwarr has been with TV Today since 2022, previously serving as north head of Aaj Tak HD, where he spearheaded monetisation efforts across the premium Hindi news offering. His elevation signals the group’s intent to double down on integrated sales strategies and agency partnerships.
Prior to joining TV Today, Tannwarr held senior sales and leadership roles at Sony Pictures Networks, where he served as region head for SAB TV, and earlier as vice president handling national revenue mandates. His media career includes stints at Star India, Zee Telefilms, Eenadu TV and Daewoo Motors—cutting his teeth across both regional and national markets.
Known for building scalable revenue engines and high-performing sales teams, Tannwarr is expected to steer TV Today’s commercial agenda in a volatile media landscape increasingly shaped by digital shifts and advertiser fragmentation.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
