Kids
Nippon TV licenses Old Enough! to Mongolia’s Brickmedia
Tokyo: Nippon TV has licensed the Mongolian rights to its hit unscripted format Old Enough! to Brickmedia. The first Mongolian version of the format was produced based on Nippon TV’s format bible and is set to stream 20 episodes this fall on SeeRooTV, Mongolia’s first kids-only streaming platform.
Old Enough! captures the refreshing wonder, amazement, and charm of little children going on “big adventures” – running errands on their own for the very first time. The children are filled with a sense of determination and noble purpose. A cultural phenomenon in Japan, Old Enough! has been a prime time hit for over 30 years and is a proven ratings powerhouse across all demographics, drawing audiences anywhere it is globally produced. Old Enough! can be adapted in many alternative ways to meet the various production and cultural standards of the producing country. In all cases, the producers meticulously gather research from parents and parental organisations, and parents decide the appropriate challenge for each child. When the child hits the streets, it is always under the watchful eye of hidden cameras and the show’s safety team. Educators, parents’ groups, and parents have hailed the show for its charming portrayal of the parent-child bond.
The announcement was made jointly by Nippon TV format sales Raku Iizuka and Brickmedia CEO Ariunaa Gansukh.
“We fell in love with Old Enough! at Mipcom 2022. We started by airing Nippon TV’s finished version which quickly became a cultural sensation in Mongolia,” commented Gansukh. “Producing our own version has been both exciting and challenging, as it’s not common for young children here to go out alone. However, this adaptation highlights the resilience and independence of Mongolian children as they navigate environments that can be unsafe. We’re thrilled to bring this local version, produced with Nippon TV’s expert guidance, to our audience this fall.”
“Old Enough! is a wonderful show that reaffirms the bond between parents and children by capturing the heartwarming moments of children taking on their very first challenges,” commented Iizuka. “It is a great honor to be involved in the production of the local Mongolian version with Brickmedia, and I am confident that this adaptation, tailored to the local culture, will create new and touching moments. I look forward to seeing how the core values of the show resonate with families across borders.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
