e-commerce
Nine West by Bata now available on Myntra
Mumbai: As the global fashion scene shifts its focus to India, Nine West by Bata has launched on Myntra to enhance its presence. By blending contemporary style with classic elegance, the footwear aims to elevate women’s everyday wardrobes while redefining modern fashion. This collaboration strengthens the brand’s omni-channel strategy, allowing Nine West to reach fashion-forward women across the country by combining global trends with local style.
The collection features over 100 styles tailored for the dynamic lifestyle of urban women, including sleek stilettos, classic pumps, versatile mules, elegant slingbacks, and chic flats, sandals, and slides. The range offers a palette of metallics, bold colors, neutrals, and pastels, with modern embellishments. Additionally, handbags, such as patent monogram totes and stylish sling bags, complete the collection, providing the perfect finishing touch for any outfit.
Commenting on the launch, Bata India VP & head – e-commerce, Sharad Thakur said, “We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Nine West. We’ve crafted this collection as a versatile wardrobe for the modern woman, seamlessly blending elegance and practicality to match a fast-paced urban lifestyle. We’re confident these pieces will transform everyday fashion, empowering women to navigate their day with both confidence and style. We look forward to elevating the shopping experience and making fashion accessible for every occasion.”
With this new collection, Nine West combines timeless designs with modern versatility, setting a new standard in urban fashion.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
