News Broadcasting
Nielsen uses ATCi’s Simulsat C/Ku Antenna for data collection
PHOENIX, ARIZONA: Antenna Technology Communications which provides satellite communications systems has announced that Nielsen Media Research has selected the ATCi Simulsat C/Ku Multibeam antenna solution.
ATCi’s newest, most technologically advanced multibeam to date will assist in monitoring more than 300 syndication, network and cablenet feeds. The antenna is roof mounted on Nielsen Media Research’s new 600,000 square foot facility located in Oldsmar, Florida.
Nielsen Media Research claims to be the world’s leading provider of television audience measurement and related services. It selected Simulsat C/Ku for its satellite monitoring system because of the device’s ability to receive programming from up to 35 satellites simultaneously without degradation of quality across each signal. With a 70 degree longitude satellite view arc, the roof-fixed Simulsat can receive a variety of C and Ku-band satellite programming data. Essentially, one Simulsat C/Ku does the work of 35 parabolic antennas in the space of one and a half antennas.
Nielsen Media Research’s senior technical specialist for satellite ops Tom Welch said, “The Simulsat will be used as the primary source for our most critical production systems. We look forward to exercising its capabilities, as initial tests show strong performance.”
An official release informs that Nielsen Media Research’s client list encompasses major television and radio broadcast networks, syndicators and cable networks in both US and foreign markets. Nielsen ratings estimates are the standard that these clients depend on for vital audience research that influences everything from programme decisions to advertising trends worth billions of dollars. The Simulsat antenna solution was a vital ingredient for Nielsen because of that need for trustworthy signal quality and data integrity.
ATCi claims to enhance its customers’ opportunity for profit by providing custom global ground-based satellite communications systems and broadband services. The company is committed to delivering innovative technologies to meet the emerging needs of cable television, corporations, government, educational institutions and small and medium-sized enterprises.
Nielsen Media Research is active in more than 40 countries worldwide, offering television and radio audience measurement, print readership and customised media research services
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
