Music and Youth
Nielsen US to study the relationship between radio and music downloads
MUMBAI: Nielsen Entertainment, which provides Actionable Entertainment Intelligence (AEI) in the US and BigChampagne Online Media Measurement, have entered into a strategic relationship.
The two parties will study the relationship between airing of songs on radio stations in America and Peer to Peer downloads on the internet.
This relationship will link Nielsen Entertainment’s BDSRadio.com, to BigChampagne’s P2P) charts. The study will combine radio airplay “spin” data with “Top Swaps.” This combined analysis of Nielsen Entertainment’s BDSradio.com resources; digital, terrestrial, and satellite airplay data and BigChampagne’s P2P measurement, will provide both the radio and record industries with a unique matrix of music consumption measurement.
Nielsen Entertainment’s BDS service captures in excess of 100 million song detections annually on more than 1,200 radio stations in over 130 markets in the US and 22 Canadian markets. Record labels and music programmers rely on Nielsen Entertainment’s BDS for information about radio and video airplay.
BDS provides data that Billboard magazine uses to determine its airplay and sales charts. Affiliated Nielsen Entertainment companies SoundScan, VideoScan and BookScan carry point-of-sale information in the music, video and book publishing arenas respectively.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
