Kids
Nick’s ‘All That’ 10th anniversary reunion garners first spot in the US
MUMBAI: Nickelodeon’s All That 10th anniversary reunion special in the US has scored the top spot on all broadcast and cable television across the kid 2-11, kid 6-11 and tween 9-14 demos for its Saturday night premiere on 23 April and Sunday, 24 April encore timeperiods. The special also drew approximately 6.1 million total viewers in both of its airings, earning 3.3 million P2+ (up +43 per cent over last year) in its Saturday premiere, and 2.8 million P2+ in its Sunday encore on (up +75 per cent over last year).
Both the Saturday premiere and Sunday encore have increased ratings for Nick across all demos for the timeperiod over last year. The Saturday airing averaged a 5.6/1.8 million kids 2-11, up +13 over last year’s like time period. With kids 6-11, it earned a 6.5/1.3 million, an increase of +18 per cent.
Among tweens, the special more than doubled the timeperiod’s ratings and impressions, earning a 6.5/1.3 million tweens (+110 per cent in ratings and +107 per cent in impressions). The Sunday airing of the All That special posted a 4.2/1.3 million K2-11 (+33 per cent), 5.5/1.1 million K6-11 (+32 per cent), and 5.6/1.1 million tweens 9-14 (+64 per cent).
The All That 10th anniversary reunion special got together veteran and current cast members, including Jamie Lynn Spears (Zoey 101), Nick Cannon (The Nick Cannon Show) and Kenan Thompson (Saturday Night Live). Frankie Muniz served as guest host, with musical guests Ashanti and Bow Wow. Two new cast members, Kianna Underwood and Denzel Whitaker, were also introduced during the special, joining the current 10th season cast of Chelsea Brummet, Ryan Coleman, Jack DeSena, Lisa Renee Foiles, Christina Kirkman, and Kyle Sullivan.
Dan Schneider serves as show runner and executive producer for All That, alongside Brian Robbins, Mike Tollin and Joe Davola. Tollin/Robbins Productions created All That.
All That, a consistent performer among Nick’s live-action series throughout its 10-year run. The show airs regularly on Saturday nights at 9 PM in Nickelodeon’s ‘TEENick’ programming block.
The new Saturday ‘TEEN&ick’ line-up includes Ned’s Declassified School Survival Guide, Drake & Josh, All That at 9 PM and The Amanda Show. ‘TEENick’ on Sunday includes Sabrina the Teenage Witch, Ned’s Declassified School Survival Guide, Drake & Josh, Unfabulous, Zoey 101 and Romeo.
On the night of the All That 10th anniversary special, the entire block averaged a 5.9/1.2 million tweens, up +44 per cent in rating and +45 per cent in impressions over last year. Since the block’s launch on Saturday nights from 5 February 2005, it averages a 5.1/1.0 million tweens (up +21 per cent in rating and +20 per cent in impressions over last year), and 2.8 million total viewers P2+ (up +8 per cent).
The block also maintains its success on Sunday since its re-launch on 12 September 2004 averaging a 4.7/953,000 tweens (an increase of +34 per cent in ratings and +39 per cent in impressions over last year), and 2.3 million total viewers (up +15 per cent).
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
