Kids
Nick’s 7 years as No1 basic cable US network
NEW YORK: Nickelodeon has finished Q3 2002 — its most-watched quarter ever with total viewers – as the number one basic cable network among total viewers and kids aged between 2 and 11 in total day, extending its position at the top spot to seven years.
According to Nielsen Media Research for Q3 ’02 (7/1/02-9/29/02), Nickelodeon recorded its biggest audience levels for a quarter ever, delivering 1.8 million total viewers on a 24-hour basis – +six per cent over its prior-year average and +38 per cent of number-two-ranked Lifetime Television (1.3 million total viewers).
Among kids 2-11 in total day for Q3 ’02, Nick was number one with a 2.9 rating/21 share (926,000 average kid viewers)–consistent with prior-year levels. Among kids 6-11 in total day, Nickelodeon also finished first, posting a 2.9 rating/21 share (559,000 average kid viewers).
Last month ranked as the networks most-watched September ever among total viewers in total day. Nickelodeon finished first in total day for the month with 1.7 million total viewers, up 13 per cent over its prior-year level. Nick also was first with kids 2-11 in total day for the month, averaging a 2.7/21 share and delivering 840,000 average kid viewers. In prime time, Nick was third with 2.1 million total viewers up +11 per cent over prior year levels.
SpongeBob SquarePants surfaced in Q3 ’01 as broadcast and cable televisions number-one kids show and has held onto the top spot ever since. Averaging a 6.6/30 coverage rating and share for the quarter and delivering 2.1 million kids. SpongeBob improved last years time period average among kids 2-11 by +16 per cent in rating and by +17 per cent in delivery.
Since launching on 6 September, The Adventures of Jimmy Neutron, Boy Genius, has averaged a 7.6/31 rating and share (2.4 million average kid viewers) with kids 2-11, up 17 per cent in rating as compared to last year. The shows debut raked in record ratings for Nick, ranking as the networks highest-rated premiere in the its 23-year history. Jimmy Neutron erased the previous record, set by ChalkZone in March, by scoring a 9.3/33 rating and share (2.9 million kid viewers) among kids 2-11an increase of +37 per cent in rating over prior-year levels. With total viewers, Jimmy Neutron also ranks as the networks most-watched premiere ever, delivering 4.3 million persons 2+, 48 per cent more than the prior-year levels.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
