Kids
Nickelodeon’s TV characters come to life in new Nicktoons Unite! video game
MUMBAI: THQ Inc. and Nickelodeon announced Nicktoons Unite! for the PlayStation2 computer entertainment system.
Nintendo GameCube and Game Boy Advance videogame systems is now available in retail outlets throughout North America.
Nicktoons Unite! allows players to interact with the stars from some of the most popular Nickelodeon TV shows, including SpongeBob SquarePants, Timmy Turner (from the Fairly OddParents), Jimmy Neutron and Danny Phantom.
“Our partnership with Nickelodeon has yielded a portfolio of successful products in recent years, with more than 16 million games sold in to date. Last year’s Nicktoons: Movin’ was one of the top stand-alone games for the EyeToy USB Camera (for PlayStation2) during the 2004 holiday season, and we’re looking forward to bringing Nicktoons to additional video game platforms this holiday season with the new Nicktoons Unite!,” said THQ executive vice president, worldwide publishing Kelly Flock.
“With Nicktoons being the only brand where characters from various top-rated Nickelodeon TV shows co-exist, we’re excited to have the opportunity to launch this new game on multiple gaming platforms. Nicktoons Unite! is a great opportunity for Nickelodeon fans to simultaneously interact with many of their favorite characters,” said Nickelodeon and Viacom Consumer Products Entertainment Products senior vice president Steve Youngwood.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
