Kids
Nickelodeon urges kids to share & care with ‘Give More, Grow More’
MUMBAI: While the pandemic showed us the flip side of life and divided nations more than ever, it also enabled us to realise the importance of resilience and humanity. Leveraging this opportune time to educate kids about sharing, Nickelodeon has returned with the latest edition of the India leg of the global pro-socio campaign Together for Good. This year, Nickelodeon along with NGO partner Goonj is inspiring kids to share with those in need and spread happiness, with the message of “Give More & Grow More.”
The campaign will see Nicktoons bring the message of fostering kindness through two engaging, fun and lighthearted on-air films that show kids the difference that they can bring in the lives of others by sharing and learning to give more. Link https://www.nickindia.com/together-for-good/.
Viacom18 Hindi mass entertainment & kids TV network head Nina Elavia Jaipuria said, “As a responsible broadcaster for kids, their well-being and growth is at the center of all our initiatives at Nickelodeon. Over the years we have introduced several social initiatives themed under ‘Together For Good’ to inspire positive behavioral change amongst kids. We believe that kids are the change agents of society and teaching them the importance of sharing is a key step towards helping instill a sense of empathy and high EQ.”
As part of the campaign, Nickelodeon will be using several creative outreach methods to drive the message of Give More & Grow More amongst kids. The highly engaging digital campaign will see promotions on high reach platform like Youtube which will be further supported by a social media plan on Facebook and Instagram.
Apart from this, the campaign will also come to life through engaging with mommy networks and influencers across cities who will help amplify the reach and ensure the message reaches far and wide.
Together for Good is Nickelodeon's worldwide initiative that believes anyone, anywhere, anytime, can help make the world a better place. The previous editions of the campaign highlighted hard hitting topics including the academic pressure faced by young kids, child safety, sexual abuse among kids and more. This edition will once again take a step towards fostering a sense of community and care, most relevant in the current global scenario of nations coming out of a global health crisis.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
