Kids
Nickelodeon to launch series ‘Mighty B’; ‘SpongeBob’ to return
MUMBAI: Nickelodeon US has signed on a new animated series titled Mighty B, for which Saturday Night Live’s Amy Poehler will lend her voice and be involved in its production.
Roped in for 20 episodes Mighty B will premiere in 2008. “Bessie represents the ever-optimistic spaz, who believes she can grow up to be a rock star, actress, politician and brain surgeon all at the same time,” said Poehler. “And as a person who knows absolutely nothing about animation, I am thrilled to be in such great hands over at Nickelodeon. I can’t wait to find out how they make those cool little people move around.”
The channel has also given the go ahead for the sixth season of SpongeBob SquarePants, for which 13 episodes will be produced. This will thrust the show beyond its 100th episode.
Strengthening the programming for the next year, Nickelodeon has also ordered for new episodes of El Tigre: The Adventures of Manny Rivera and Tak and the Power of Juju, which are slated to premiere in March and September 2007 respectively, states an official release.
On making the announcements Nickelodeon Television executive vice president and general manager Tom Ascheim said, “It comes from the incredible comedic minds of Amy Poehler, Cynthia True and Erik Wiese, and is a fresh, creator-driven series about a hilarious character Amy created that we think kids are going to really love and connect with. And we are equally thrilled to be making another season of SpongeBob SquarePants — a series we hope to never stop making — as well as adding additional episodes of our upcoming series El Tigre and Tak.”
Mighty B, SpongeBob SquarePants, El Tigre and Tak and the Power of Juju are Nicktoons Productions and are produced at the Nicktoons Studios.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
