Kids
Nickelodeon to kick off ‘Slime Across America’ tour on 26 February
MUMBAI: Nickelodeon has announced the launch of “Slime Across America,” an interactive experience that will bring the network’s iconic green slime to kids across the country. The national tour, which will transport the slime via the Nickelodeon Slime Mobile, just in time for Nickelodeon’s 20th Annual Kids’ Choice Awards on 31 March, will kick off February 26 at the Nick Hotel in Orlando, Florida, and will carry out 20 slimings in 20 markets across the nation.
In addition, after the Kids’ Choice Awards, the Slime Mobile will continue to another 30 markets to allow even more kids to have a first hand slime experience.
America gets ready for Nickelodeon’s slime attack!
An official announcement made by the network states that Nickelodeon’s Slime Across America experience and the 18-wheel Slime Mobile will feature various games and attractions including a Nick Live! Slime Edition interactive stage show, a user generated content station where kids can create content to submit to Nickelodeon for possible air on me:tv, the network’s new interactive day part, an audition area, music-themed activities such as Nickelodeon karaoke, Nickelodeon costume character appearances, product giveaways, and of course, the opportunity for kids to get slimed.
In the driver’s seat of the Slime Mobile will be Nickelodeon’s own Pick Boy. Select stops will also feature special appearances by Nickelodeon talent and costume characters, and national and local celebrities.
“Nickelo
deon has a long and storied history with slime,” said Nickelodeon Marketing and Worldwide Partnerships Executive Vice President Pam Kaufman. “From You Can’t Do That on Television to the first celebrity sliming at the 1988 Kids’ Choice Awards, neon-green slime and Nickelodeon have been synonymous. So what better way to reconnect America with the green goo and celebrate the 20th anniversary of the Kids’ Choice Awards than by painting the country with slime all year long?”
Nickelodeon will broadcast several of the slimings on me:tv from 5 to 7 p.m. ET/PT, beginning 11 March through 31 March. In addition, the Orlando kick-off event will be featured as part of TeeNick on 11 March.
The Slime Across America Tour will make 20 stops leading up to Nickelodeon’s 20th Annual Kids Choice Awards, and approximately another 30 stops beginning 1 April 2007, and continuing throughout the year.
After the Kids’ Choice Awards, Nickelodeon will utilize the Slime Across America Tour to support network events such as SpongeBob SquarePants “Friend or Foe” in April, among others. The network will support Slime Across America with a series of on-air spots that will drive fans to http://www.nick.com/slime, which features a schedule of stops, activities, games and more. Nickelodeon’s GoCityKids website will also offer tour information.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
