Kids
Nickelodeon seeks to inspire kids ‘Together For Good’
NEW DELHI: In a day for the young with both Doordarshan and Colors announcing new programmes, kid’s entertainment channel Nickelodeon is starting the second edition of the India leg of the global Nickelodeon pro socio campaign “Together for Good”.
Nickelodeon, which claims to have conceptualized this behaviourial change by empowering kids to be future change agents of society will in this season change habits and behaviour of individuals by imparting the importance of cleanliness and hygiene in all spheres of life – be it in private or public spaces and do good together.
Through its innovative campaign “Don’t’ Be a Champu, Be The Change” this season of Together For Good is all set to drive home this message in a fun and quirky manner that will appeal to kids.
Through the character Champu, who has a distinct disregard for cleanliness in public spaces and does not care about personal hygiene, the campaign calls out to the kids ‘Don’t be like Champu, Be the Change’. The endeavour is to send across the message on the importance of cleanliness in a unique tongue in cheek manner with the objective of awakening the conscience of the wrong-doers.
Viacom 18 Business Head of Kids Cluster Nina Jaipuria said, “We at Nickelodeon believe that children are the change agents of society. Through the Together For Good campaign we want to inculcate good habits of cleanliness and hygiene in a fun manner that kids can relate to.” She further added, “With the influence that children have on their parents and families, we hope to extend this positive change towards the society not only amongst the kids but also amongst adults.”
Together For Good will see a series of creatives featuring Champu across the Nickelodeon franchise. The campaign will be extended on the digital and social media platforms through a series of fun toon tips, posts asking kids to not be a Champu and take the cleanliness pledge, fun interactive Facebook post “Champu Ko Karo Change”, a #DontBeChampu contest where children are urged to clean their surroundings, take a before and after picture and share on Facebook, Twitter and Instagram.
Upping the engagement in the initiative will be an exclusive on-ground association with BMC towards a Chakachak Mumbai. This will involve the Nicktoons visiting high traffic railway stations to directly interact with the public and dissuade them from littering. They will also be seen in a conscience awakening act giving flowers to the delinquents instead of punishing them. “Together For Good” with all its fun and entertainment and lots of life lessons is all set to inspire kids towards positive action.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
