Kids
Nickelodeon seals multimillion dollar ad deal with Chevrolet
MUMBAI: Viacom kids’ channel Nickelodeon has partnered with Chevrolet in a multi-million dollar advertising and promotional multiplatform deal.
The agreement was announced by Nickelodeon senior vice-president ad sales Jim Perry and Chevrolet Uplander marketing manager Craig Scruggs.
Said Perry of the deal, “This partnership highlights the ubiquity of our brand, particularly for non-traditional advertisers, and will give Chevrolet and its new Uplander buyers the ability to connect with the Nickelodeon audience on a multiplatform level.”
The partnership, which commenced in April 2005, is part of General Motors’ efforts to target families in its Chevrolet Uplander advertising campaign.
According to a media release, the advertising buy will be divided between several Nick platforms including Nickelodeon Television, specifically the Nick Jr. block, Nickelodeon and Nick Jr. Magazines, and Nickjr.com.
The deal includes dedicated 30 second spots on Nick Jr. generating awareness of PhatNoise technology. Nickelodeon will supply in-vehicle content for the Uplander and other General Motors’ family vehicles equipped with portable digital entertainment systems that contain PhatNoise technology.
The Nickelodeon properties that will be provided include SpongeBob SquarePants, The Fairly OddParents, Blue’s Clues, as well as several Noggin and Nicktoons.
The company release adds that Uplander is the first vehicle to offer factory installed PhatNoise, a 40 GB portable, digital entertainment system, which stores and plays audio, video and games.
Scruggs said, “This collaboration brings together Chevy – America’s brand – with a strong entertainment brand that fits very well into what the new Uplander is all about. Our PhatNoise system is the first in the industry, and the partnership with Nick strengthens the entire package.”
Consumers can visit the Nick Jr. (www.nickjr.com) website to test the PhatNoise technology. While visiting the website, consumers also have an opportunity to win a vacation at the first-ever Nick Hotel, the Nickelodeon Family Suites by Holiday Inn (officially opening Memorial Day Weekend) and a brand new Chevrolet Uplander LT.
Chevrolet will also be lending support to the opening of the Nickelodeon Family Suites by Holiday Inn. An Uplander, along with a product specialist, will be on-site at the hotel for two months surrounding the Hotel’s grand opening. Two Uplander vehicles will also serve as courtesy cars for the Hotel during the General Motors promotional window, as stated in the release.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
