Kids
Nickelodeon Preschool unifies Nick Jr. & Noggin creative & management teams
MUMBAI: Nickelodeon Television executive VP/GM Tom Ascheim has announced that Nick Jr. and Noggin will blend their creative and management teams to live as one unified group — Nickelodeon Preschool.
The new preschool team will be led by Brown Johnson who has been named Nickelodeon Preschool executive vice president, executive creative director and Noggin general manager. Additionally, it was announced that Teri Weiss has been promoted to senior vice president, development and production for Nickelodeon Preschool and Angela Leaney has been named senior vice president, creative director, Nickelodeon Preschool.
Johnson, a 19-year veteran of Nickelodeon, has been the driving force behind Nick Jr. and its preschool properties including Blue’s Clues, Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, The Backyardigans, among others. In her new role, Johnson will oversee development and production for all preschool programming across Nickelodeon networks, including Nick Jr., Nickelodeon’s programming block dedicated to preschoolers and Noggin, Nickelodeon’s commercial-free digital educational network for preschoolers, states an official release.
“Brown has pioneered genuinely interactive TV and created a place where parents and kids will find the most diverse, unique programs and characters around,” said Ascheim. “Under her leadership, Nickelodeon Preschool will continue these traditions and invent new ways for the audience to play along, new ways for parents to feel great about our brands.”
Weiss will report to Johnson and expand her role to develop and produce the next generation of series.
In addition, Leaney will also report to Johnson and will bring her branding experience and creative eye to Nick Jr. and Noggin. In addition, Leaney will partner with Nickelodeon marketing and Nickelodeon digital to continue to build both brands.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
