Cable TV
Nickelodeon is No 1 cable network in the US for 11th year
MUMBAI: Extending its run at the number-one top spot into its eleventh year in the US, Nickelodeon led basic cable as the top-rated network within the total programming day for the just-completed first quarter of 2006 among total viewers and across all kids’ demos, according to Nielsen Media Research.
In addition, the network grew double digits in its multiple media offerings, including Nick.com and Nickjr.com from year-to-year, and excelled on its broadband, online gaming and video- on-demand platforms.
Among the network’s primary demo of kids 2-11, the network posted a 4.0/1.3 million K2-11, up +5 per cent over last quarter and +90 per cent ahead of Cartoon Network (2.1/657,000 K2-11) and +48 per cent ahead of Disney Channel (2.7/857,000 K2- 11).
With preschoolers, the network also ranked first, averaging a 4.8/597,000 K2-5, up +9 per cent over last quarter, ahead of Cartoon Network by +140 per cent (2.0/244,000 K2-5) and +66 per cent versus Disney Channel (2.9/350,000 K2-5). And with tweens 9-14, Nickelodeon remained flat for the year, earning a 2.5/514,000 T9-14, and beating its competition by double digits.
Contributing to the Nickelodeon’s quarter-to-quarter growth, were several large events and series’ launches. The Wonder Pets, the newest series on the Nick Jr. block, has averaged a 7.8 rating with kids 2-5, and is now performing well along with top preschool programs Dora the Explorer and Go, Diego, Go!
In addition, the first-ever Drake and Josh made-for-TV movie event earned big numbers, delivering more tweens than ABC’s Rose Bowl (2.1 million tween 9-14 viewers, +34 per cent higher in delivery than the Rose Bowl), and 5.4 million total viewers (P2+). SpongeBob SquarePants continues to be a top performer, drawing an average of more than 8.6 million total viewers (P2+) for the “Lost In Time” telecast, the highest-rated SpongeBob program with kids 2-11 ever.
As Nickelodeon continues to build its leadership in new and emerging media platforms, it has increased usership on multiple media platforms in the kids’ space, particularly with its broadband platforms, TurboNick and Nick Jr. Video, and its online sites, Nick.com and Nickjr.com.
TurboNick, Nickelodeon’s broadband video service on Nick.com, has had more than 30 million content streams, an increase of +29 per cent from fourth quarter 2005. It is heading towards the 100th million stream since its July 2005 launch.
Nick Jr. Video, Nick Jr.’s broadband video service on Nickjr.com, garnered more than 28 million content streams in first quarter 2006.
For the quarter, Nick.com has had more than 32 million unique visitors, which is up +26 per cent increase versus fourth quarter and +44 per cent versus first quarter 2005, making 2006 the best year so far for Nick.com.
Nick.com has also had more than 228 million game plays on the site this quarter. This is partially attributed to the “New Game of the Week,” where Nick.com launches a brand new game on the site every Friday. SpongeBob SquarePants Dunces and Dragons alone racked up more than 15 million game plays since first quarter.
Nickjr.com has had more than 14 million unique users this quarter, a +14 per cent increase from fourth quarter 2005, and +41 per cent increase from first quarter 2005, also a best-ever quarter for Nickjr.com.
The network also continues to maintain its leadership position in Video-on-Demand. Nick programming was held the top position for the month in terms of all kid offerings on Comcast (roughly 8.9 per cent of all Comcast set top boxes viewed Nick programming). Nickelodeon garnered 5.7 million Nick VOD views in February 2006, double the number of views versus last year’s like time period.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
