Kids
Nickelodeon inks footware licensing deal with Crocs, US
MUMBAI: Crocs, Inc. has announced that it has entered into a creative licensing agreement with Viacom’s kids channel Nickelodeon, and will introduce an exclusive, limited edition line of footwear incorporating Dora the Explorer and SpongeBob SquarePants characters. The new line will be available at select U.S. retail locations in summer 2007.
Crocs CEO Ron Snyder stated, “We are thrilled to partner with Nickelodeon, as we bring the favorite network for kids together with kid’s favorite footwear. Crocs will be launching a new line of exciting footwear for our young customers featuring characters. Nickelodeon’s Dora the Explorer and SpongeBob SquarePants are a great fit with Crocs and we see this licensing agreement as a fantastic opportunity to connect with our target consumers, and grow our brand and business.”
“Nickelodeon is a big fan of Crocs and we are delighted to bring this innovative partnership and our new footwear products to consumers just in time for summer,” said Nickelodeon and Viacom Consumer Products senior vice president/soft goods Hal Snik. “When you combine the fun of Dora the Explorer and SpongeBob SquarePants with a colorful and irresistible product like Crocs, moms and kids are sure to respond.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
