Kids
Nickelodeon inks deal with Movie Park Germany to set up theme park ‘Nickland’
MUMBAI: Nickelodeon and Movie Park Germany, a film and entertainment theme park, have signed a multi-year strategic partnership to bring Nickelodeon’s animated children’s television programs to life in a 50,000 square feet interactive adventure zone called Nickland.
Scheduled to open in April 2007 at Movie Park Germany, Nickland will feature seven new attractions and will be the first Nick- themed adventure site in Europe.
Also inclusive within the new partnership, Nickelodeon and Movie Park Germany will create co-branded promotions and marketing campaigns; develop licensing and merchandising programs within the park and increase advertising on Nickelodeon’s kid’s channel, Nick in Germany.
This agreement grants Movie Park Germany theme park rights to use Nickelodeon’s characters and intellectual properties, including SpongeBob SquarePants, Jimmy Neutron, Dora The Explorer, My Life As A Teenage Robot, Danny Phantom and The Backyardigans, at its theme park. The first two attractions to premiere will be Jimmy Neutron’s ‘Atomic Flyer,’ a suspended coaster and ‘Splash Bash,’ a romp through the undersea world of SpongeBob SquarePants, informs an official release.
Nickelodeon costumed-characters including SpongeBob, Patrick, Dora the Explorer and Jimmy Neutron, will be on-site at the park.
“Nickelodeon and Movie Parks Germany epitomize kids, families and fun, and together we are exceptionally well positioned to create an innovative, bespoke destination for German kids,” commented Nick and Comedy Central, Germany vice president Markus Andorfer. “NICK has the highest brand affinity among kids in Germany and Nickland at Movie Parks will serve the same objectives, where kids come first and have fun.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
