Kids
Nickelodeon goes underground to appease teenyboppers
From next month the kid’s channel Nickelodeon, which claims to be available in more than 300 million homes in 149 countries (but is almost invisible in India), will begin a new programme initiative called Snick House Underground. It will feature concerts of singers who have become icons among the new generation and will be shown on Fridays at 7 p.m. and Sundays at 6 p.m.
Teenage singer Mandy Moore will kick things off on the 2 November. Fans will get a glimpse of what went on behind the scenes of one of her concerts held last summer. She shares interesting insights about her working relationships with the crew and band. We will also get to see how she prepared for her cover shoot on Seventeen magazine where she was accompanied by a few lucky kids.
Next up on 9 November is Aaron Carter. At just 14 years of age he is already a recognisable name in the field of Pop music. He will be performing in a studio concert. Fans will also be treated to a display of his favourite hobby ‘dirt bike adventures’. Then A Teens will perform on the 16th. This band is an ABBA clone. Their debut album ‘The ABBA Generation’ has sold 3 million copies Worldwide no doubt fuelled by reports that the legendary Swedish band of the 1970’s will no longer perform live.
Finally the group responsible for letting the dogs out Baha Men will be showcased on the 23rd. The concert of theirs that will be shown was recorded last year at Nickelodeon’s studios. Besides singing they also play with fans in the most outrageous games and dares.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
